Gen Z is driving a resurgence in the popularity of all-inclusive resorts, attracted by the convenience, luxury, and value they offer. These resorts have evolved to include high-end amenities like Michelin-starred chefs and top-shelf liquor, appealing to younger travelers who prefer minimal planning and stress-free vacations. The trend is supported by a significant increase in bookings, with major hotel brands like Hyatt and Marriott expanding their all-inclusive offerings. Gen Z's preference for these resorts is also influenced by social media and the desire for curated, luxurious experiences.
Marriott International has partnered with Camp, a toy-store chain, to create kids clubs at their all-inclusive resorts across the Caribbean and Latin America. The partnership aims to provide children with a place to play while parents enjoy their vacation. Marriott sees Camp as a disruptor in the industry and plans to roll out the kids clubs at all of their all-inclusive locations by 2024. Camp will provide the design, programming, and training, while Marriott will handle the construction and operation of the clubs. The partnership is a win for Camp, increasing its name recognition and market reach.
Hilton predicts that wellness trends will continue to impact hotel design and operations, with features such as sleep-enhanced bedding and sound-absorbing surroundings. The company also recognizes the growing demand for nonalcoholic beverages and offers a nonalcoholic cocktail menu. Additionally, Hilton sees potential in the business travel market for all-inclusive resorts, positioning them as venues for blended business and leisure travel. Group bookings at Hilton all-inclusive resorts have increased, indicating a shift in the perception of these resorts for meetings and events.
Marriott is expanding its presence in the all-inclusive resort market, offering luxury and convenience to travelers seeking stress-free vacations. With properties in the Caribbean, Mexico, Costa Rica, and Brazil, Marriott's All-Inclusive by Marriott Bonvoy site features premium and luxury resorts under brands like Autograph Collection, Delta Hotels, Marriott Hotels, Luxury Collection, and Westin. The all-inclusive sector has evolved to cater to growing consumer demand for high-quality experiences. Marriott Bonvoy members can use their loyalty points for free all-inclusive stays. From adults-only escapes to family-friendly properties, here are some of the best Marriott all-inclusive resorts around the world.
