All articles tagged with #levis
Originally Published 27 days ago — by BBC
The 1985 Levi's 'Launderette' ad, featuring Nick Kamen in his underwear, marked a cultural milestone by flipping traditional gender roles and introducing a female gaze on a male body, boosting sales and influencing future advertising and perceptions of masculinity.
Originally Published 5 months ago — by Vulture
Beyoncé's recent Levi's commercial, featuring scenes of her riding a horse and driving a motorcycle, has sparked speculation among fans that it teases her upcoming 'Act III' album, possibly hinting at a rock genre shift, with references to her past albums and music themes.
Originally Published 1 year ago — by InStyle
Top brands like Kate Spade, Birkenstock, Levi's, and Reebok are offering early Black Friday deals with discounts up to 79% on items such as bags, denim, and sneakers. Notable deals include Kate Spade's Julia Small Shoulder Bag for $64, Hoka Bondi 8 Sneakers for $132, and Levi's 311 Shaping Skinny Jeans for $33. These deals are expected to sell out quickly.
Originally Published 1 year ago — by CNBC
The Dow Jones dropped for the third consecutive day, while Amazon's cloud computing division is cutting hundreds of jobs, Disney shareholders reelected the full board, Fed Chair Jerome Powell emphasized patience in easing monetary policy, and Levi Strauss reported strong earnings and increased its full-year profit guidance.
Originally Published 1 year ago — by CNBC
Levi's reports a record 48% of sales from direct-to-consumer channels, up from 42% a year ago, as it shifts away from wholesalers like Macy's and Kohl's. The company beat earnings and revenue estimates, swinging to a net loss due to a shift in wholesale orders. Levi's expects full-year sales to rise 1-3% and adjusted earnings per share to be between $1.17 and $1.27. The retailer is focusing on offering more than just jeans, aiming to be viewed as a denim lifestyle business. Despite challenges in the retail industry, Levi's remains optimistic and is working closely with its wholesale partners while emphasizing its brand's cultural relevance, highlighted by a recent homage from Beyoncé in a new song.
Originally Published 1 year ago — by WWD
Levi’s changed its name to "Levii’s Jeans" to coincide with a song title from Beyoncé's upcoming country album "Cowboy Carter," showing support for the singer and capitalizing on the social media buzz. The album, set to release on Friday, features collaborations with artists like Post Malone, Willie Nelson, Miley Cyrus, and Dolly Parton, and has sparked interest in fashion brands like Stetson, as Beyoncé's song references often provide free publicity for the mentioned brands.
Originally Published 1 year ago — by The New York Times
Levi's new chief executive, Michelle Gass, aims to transform the brand from just a denim maker to a full outfitter, emphasizing a wider range of clothing including tops, jumpsuits, and jackets. The company is focusing on increasing customer visits and purchases by offering a more diverse selection in its stores, website, and mobile app, moving away from being solely associated with jeans.
Originally Published 1 year ago — by InStyle
Target's Presidents Day sale offers fashion deals on items like Levi's Side Slit Skirt, Wild Fable Super High-Rise Distressed Skinny Jeans, and August Sky Tie-Waist Midi Sweater Dress, with prices starting at $15. The sale includes markdowns on transitional wardrobe staples from brands like Levi’s, Wild Fable, and August Sky, with discounts of up to 30 percent off. The featured fashion pieces cater to various styles and preferences, including denim skirts, oversized denim shackets, and cozy sweater dresses, making it a great opportunity to update your wardrobe for the upcoming seasons.
Originally Published 1 year ago — by Yahoo Finance
Several iconic companies, including Tesla, Intel, Levi's, and Citi, have reported weak earnings and outlooks, signaling a stumbling trend in the still-solid economy. This raises questions about the performance of their rivals and the overall economic cycle. The lesson for investors is to be cautious of seemingly "cheap" stocks with poor earnings and outlooks, as they may indicate underlying issues such as poor execution or industry challenges. This highlights the importance of reading earnings call transcripts to make informed investment decisions.
Originally Published 1 year ago — by Fox Business
Levi Strauss & Co. plans to cut up to 15% of its global workforce as part of a restructuring effort under new CEO Michelle Gass, with the layoffs expected to impact between 500 and 700 people. The company aims to tighten its belt amid macroeconomic challenges and issues in its U.S. wholesale business, and is implementing a global productivity initiative called Project FUEL to drive long-term profitable growth. Gass, set to take over as CEO at the end of the month, seeks to transform the company into a denim apparel lifestyle business amidst a trend of workforce reductions in various industries.
Originally Published 2 years ago — by CNBC
Analysts have made significant calls on several major companies, including Netflix, Nvidia, Eli Lilly, Disney, Levi's, Exxon, and Walmart. The calls provide insights and recommendations for investors in these stocks.
Originally Published 2 years ago — by CNBC
Levi Strauss CEO Chip Bergh attributes the softness in denim wholesale figures to the historically hot summer, stating that it's difficult to sell jeans when it's 110 degrees outside. However, the company's direct-to-consumer business performed better, with its own stores offering weather-appropriate products like shorts and dresses. Levi's cut its profit outlook for the year due to a drop in wholesale revenues, but remains cautiously optimistic for the holiday season despite the tough economic environment.
Originally Published 2 years ago — by The Cut
Levi's is partnering with AI studio Lalaland.ai to create "hyper realistic" AI models to supplement human models and increase diversity. The denim company plans to test showing models of different body sizes on its website and app later this year. However, critics argue that the company could achieve the same goal by hiring real-life humans who work as professional models and deserve to be paid for their work. The announcement comes at a time when body diversity in the fashion industry is shrinking.
Originally Published 2 years ago — by The Verge
Levi's plans to test AI-generated clothing models in partnership with Lalaland.ai to diversify its online shopping experience. The AI models could be more body-inclusive, allowing customers to view clothing on models of different body types, ages, sizes, and skin tones. Levi's claims using AI-generated models to promote diversity is more "sustainable," but details on the platforms and user-customization are unclear. The company also stated that it isn't looking to replace real models with the technology but to supplement them for a more personal shopping experience.