Levi's AI-generated clothing models face backlash over diversity concerns.
Levi's plans to test AI-generated clothing models in partnership with Lalaland.ai to diversify its online shopping experience. The AI models could be more body-inclusive, allowing customers to view clothing on models of different body types, ages, sizes, and skin tones. Levi's claims using AI-generated models to promote diversity is more "sustainable," but details on the platforms and user-customization are unclear. The company also stated that it isn't looking to replace real models with the technology but to supplement them for a more personal shopping experience.