'80s Jeans Ad Sparks Controversy with Female Gaze on Male Body

1 min read
Source: BBC
'80s Jeans Ad Sparks Controversy with Female Gaze on Male Body
Photo: BBC
TL;DR Summary

The 1985 Levi's 'Launderette' ad, featuring Nick Kamen in his underwear, marked a cultural milestone by flipping traditional gender roles and introducing a female gaze on a male body, boosting sales and influencing future advertising and perceptions of masculinity.

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