Eli Lilly and Walmart have partnered to offer Zepbound, a weight loss drug, at discounted prices through retail locations and home delivery, expanding access and competing with rivals like Novo Nordisk amid regulatory and market pressures.
President Trump announced a deal with Pfizer to sell drugs directly to consumers at discounted prices through a new website, TrumpRx.gov, aiming to align U.S. drug prices with those in other developed countries. The initiative includes Pfizer's commitment to offer new drugs at the same price globally and to provide drugs to Medicaid at most-favored-nation prices, though the impact on average consumers and Medicaid beneficiaries remains uncertain. The website is expected to launch in 2026, but critics suggest the measure may be more symbolic than transformative.
President Trump announced the upcoming launch of 'TrumpRx,' a website aimed at allowing Americans to buy prescription drugs directly at discounted prices, with the site expected to be available in early 2026. This initiative follows Pfizer's agreement to lower drug prices for U.S. consumers and aligns with broader efforts to reduce pharmaceutical costs through new pricing strategies and manufacturing investments.
President Trump is set to announce the launch of 'TrumpRx', a website for discounted drugs, and a deal with Pfizer to lower medication costs, amid ongoing efforts to reduce drug prices in the US through policies like the 'Most Favored Nation' rule and direct-to-consumer sales channels, despite industry opposition and legal challenges.
President Trump announced plans to crack down on pharmaceutical advertising, aiming to address concerns over overmedicalization of children and the influence of direct-to-consumer drug ads, which have increased prescriptions and raised health risks. The move seeks to strengthen FDA oversight, especially on social media, to ensure more balanced and responsible drug marketing.
ESPN and Fox have launched new streaming services that bundle live sports rights with innovative features, aiming to simplify access for fans and reduce costs, marking a significant shift in the sports media landscape.
ESPN's new all-in-one streaming service aims to provide broad access to sports content but may result in a net loss of subscribers overall, according to CNBC Sport.
ESPN has launched its long-anticipated direct-to-consumer streaming app, integrating ESPN+ and its linear networks, with a focus on engagement and personalized experiences, priced at $30/month, and aiming to work seamlessly with traditional pay-TV providers and distributors.
Selling drugs directly to consumers by pharmaceutical companies is unlikely to significantly lower drug costs for patients, as cash prices are higher than insurance prices and direct purchases do not contribute to insurance deductibles or out-of-pocket limits.
Novo Nordisk now offers Ozempic for $499 a month for cash-paying patients through its direct-to-consumer pharmacy and partnerships, aiming to make the costly diabetes drug more accessible amid ongoing debates over drug prices in the US.
Levi Strauss stock soared 17.5% after beating first-quarter earnings estimates and raising its yearly guidance, despite an 8% revenue decline due to one-time events. The company's shift to direct-to-consumer sales boosted gross margin and reduced inventories, while adjusted earnings per share exceeded expectations. Levi Strauss maintained its revenue guidance for the year and raised its adjusted EPS forecast, signaling a successful turnaround strategy amidst industry struggles. However, investors are advised to temper their expectations given the stock's significant gains.
Levi's reports a record 48% of sales from direct-to-consumer channels, up from 42% a year ago, as it shifts away from wholesalers like Macy's and Kohl's. The company beat earnings and revenue estimates, swinging to a net loss due to a shift in wholesale orders. Levi's expects full-year sales to rise 1-3% and adjusted earnings per share to be between $1.17 and $1.27. The retailer is focusing on offering more than just jeans, aiming to be viewed as a denim lifestyle business. Despite challenges in the retail industry, Levi's remains optimistic and is working closely with its wholesale partners while emphasizing its brand's cultural relevance, highlighted by a recent homage from Beyoncé in a new song.
Warner Bros. Discovery's Max platform is set to implement a password-sharing crackdown in 2024, following in the footsteps of Netflix and Disney. The move aims to boost profitability and comes as the company's direct-to-consumer unit, including HBO Max and Discovery+, saw significant revenue growth in 2023. With roughly 97.7 million subscribers worldwide, the company is looking to replicate the success seen by Netflix after it introduced similar restrictions and an ad-supported plan.
Direct-to-consumer companies, once the darlings of the retail world, are now struggling with profitability, leading to stock price declines and even bankruptcies. The influx of venture capital funding and the shift to online shopping during the pandemic fueled their rise, but now many are being forced to reevaluate their business models to survive in a changing consumer landscape.
Eli Lilly has launched a new website, LillyDirect, to connect patients with obesity drugs such as Zepbound and Mounjaro through telehealth services, allowing direct ordering of drugs from the company. While the initiative aims to make it easier for patients to access treatments, experts and organizations like the American College of Physicians have raised concerns about the lack of in-person visits and the potential for patients to be misinformed, emphasizing the importance of a patient-physician relationship in healthcare. Critics argue that this direct-to-consumer approach commodifies medicine and may not provide neutral, balanced care.