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Content Production

All articles tagged with #content production

business1 year ago

Paramount Global's Strategic Shift: Navigating Content Cost Cuts and Streaming Success

Paramount Global is making significant changes to its content production and budgeting strategies, including a $1 billion write-down, reduced spending on movie and TV production, and a focus on more cost-effective global franchises. The company aims to achieve profitability for Paramount+ in the U.S. by 2025 and plans to cut back on local-language content production overseas while emphasizing Hollywood hits. Additionally, Paramount Global will increase offshore production for global franchises and focus on balancing high-budget tentpoles with more modest cost titles. The company also addressed the impact of the Disney/Warner Bros. Discovery/Fox streaming sports venture and the performance of CBS, which has seen success with budget-conscious content like "NCIS: Sydney."

via Variety|
#business#content-production#cost-cutting
entertainment1 year ago

Paramount's Cost-Cutting Measures Yield Surprise Profit Amid Streaming Growth

Paramount is prioritizing cost reduction in content production following last year's industry strikes, aiming to produce content more efficiently and reduce overall spend. The company plans to lower the average cost per title in film, prioritize lower-cost formats in TV and streaming, and lean into offshore production for global franchises while pulling back on locally-produced programming. Despite expecting higher content spend in 2024 compared to 2023 due to reduced productions during the strikes, Paramount does not anticipate returning to pre-strike levels of production, aiming to spend only about 50% of the strike savings back.

via Hollywood Reporter|
#content-production#cost-cutting#entertainment
entertainment2 years ago

"Studios' Final Offer Sparks Hope for Resolution to SAG-AFTRA Strike"

Warner Bros. Discovery CEO David Zaslav expressed hope for a resolution to the SAG-AFTRA strike, stating that the company's last and final offer meets most of the union's goals. The strike has heavily impacted production, affecting the third and fourth quarters, with potential spill-over into 2024. Despite the strike, Warner Bros. Discovery highlighted its strong cash flow and streaming profits, along with its ability to pay down debt, positioning the company favorably compared to its peers. The company plans to bolster its streaming platform with a beefed-up content lineup, including new seasons of popular shows and highly anticipated series.

via Deadline|
#content-production#entertainment#financial-stability
entertainment2 years ago

"Netflix's Quality-Driven Film Strategy: Prioritizing Excellence over Quantity"

Netflix is shifting its movie strategy to focus on quality over quantity, aiming to back between 25 and 30 films annually instead of the previous goal of 50. This change has resulted in a strong fall film slate, including a mix of comedies, thrillers, sci-fi adventures, and Oscar contenders. The company is being more selective in the projects it pursues and has passed on or let go of certain films. Netflix's willingness to take risks has allowed it to forge strong creative relationships with filmmakers like David Fincher and the Obamas. While some analysts question Netflix's ability to produce culturally impactful movies, the company remains focused on attracting subscribers rather than prioritizing theatrical releases.

via Variety|
#content-production#entertainment#film-industry
entertainmenttechnology2 years ago

Consulting Firm Advises Studios to Reject AI as a Substitute for Creatives

Management consulting firm Bain & Co. has released a report titled "Tech in Content Production: Will AI Kill the Video Star?" which suggests that while AI should not replace creative talents such as writers, actors, and visual artists, it can be used to streamline production processes and reduce budgets. The report highlights the potential of new technologies like generative AI, game engines, and LED walls to improve content quality, save time and money, and allow for more creative work. By leveraging these technologies, Hollywood studios can produce more quality content for less, with potential cost savings of up to 20% and shorter production timelines. The report emphasizes the importance of protecting creative talent while using technology to enhance creative ideas and elevate production efficiency.

via Hollywood Reporter|
#ai#content-production#cost-savings
content-creation2 years ago

Raising the Bar: Setting Higher Standards for Content Production

The article emphasizes the need for higher standards in content production, urging marketers to move beyond creating stale and generic content. It highlights the importance of adding flavor and value to articles by focusing on the reader's perspective and addressing their needs and interests. The author suggests asking the question "So, what?" to ensure that the content is relevant, engaging, and memorable. By avoiding the temptation to overload articles with irrelevant facts and instead delivering focused and targeted information, marketers can create content that stands out and resonates with their audience.

via Search Engine Land|
#content-creation#content-production#engagement
gaming2 years ago

"Balancing Expectations: The Overdelivery Dilemma in 'Destiny 2'"

The "Beware of Overdelivery" meme in the Destiny 2 community is being oversimplified and misunderstood. Bungie's cautionary message about overdelivering in a presentation to game developers was taken out of context. The studio faced challenges sustaining the high level of content production seen in the first two years of the game's launch, leading to a drop in content for subsequent years. While players may desire more content like PvP or Gambit maps, it is important to consider the limitations and commitments that come with overdelivering. The deletion of content is a separate issue that deserves scrutiny.

via Forbes|
#bungie#content-production#destiny-2
business2 years ago

BBC Studios Achieves Record Profits and Revenue Amidst Commercial Expansion

BBC Studios, the production and sales wing of the BBC, has reported record profits of $310 million for the 2022/23 financial year, a 6% increase, with revenues reaching $2.7 billion, up almost 28%. The division aims to double its business size between 2021/22 and 2028 and has attributed its growth to content production, securing orders from major streaming platforms. However, the ad market downturns have impacted its streaming and channels business. BBC Studios is focusing on local and international production to generate more revenue and return cash to the BBC.

via Deadline|
#bbc-studios#business#content-production
entertainment2 years ago

Netflix puts pressure on Prince Harry and Meghan Markle to deliver content

Prince Harry and Meghan Markle's Netflix deal reportedly requires them to produce content to receive the second half of their $100 million contract. Although their docuseries did well, the couple has struggled with follow-up ideas, and their deal is unlikely to be renewed when it's up in 2025. The situation is described as normal, and Netflix is looking for great ideas going forward. The couple's split with Spotify was also referenced, where they similarly struggled with producing content.

via The A.V. Club|
#content-production#entertainment#meghan-markle
business2 years ago

Disney appoints Asad Ayaz as first Chief Brand Officer.

The Walt Disney Company has appointed Asad Ayaz as its first-ever chief brand officer to create a singular vision of the company for marketing campaigns. Ayaz will continue as president of marketing for Walt Disney Studios, where he has overseen marketing and publicity for the studio's films and TV series, as well as Disney+, since 2018. The appointment comes as CEO Bob Iger has begun reorganizing the company's structure to put content production, streaming and marketing in the hands of creators and seeking to cut $5.5 billion in costs.

via CNBC|
#asad-ayaz#bob-iger#business
seo2 years ago

The Impact of AI-Generated Content on SEO and Productivity

Google's new search guidelines on AI-generated content support the idea that producing valuable content is more important than the technology used to create it. However, SEOs must be cautious when using AI tools and ensure they add value to the content. AI-produced content presents an opportunity for skilled writers and marketers to rise above mediocre copy by adding their unique skills and research to make the content truly valuable. SEOs should focus on developing valuable inputs, providing good source information, and using their knowledge of user psychology to create helpful content for users.

via Search Engine Land|
#ai#content-production#google