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Asad Ayaz

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business2 years ago•2 min saved

Disney appoints Asad Ayaz as first Chief Brand Officer.

The Walt Disney Company has appointed Asad Ayaz as its first-ever chief brand officer to create a singular vision of the company for marketing campaigns. Ayaz will continue as president of marketing for Walt Disney Studios, where he has overseen marketing and publicity for the studio's films and TV series, as well as Disney+, since 2018. The appointment comes as CEO Bob Iger has begun reorganizing the company's structure to put content production, streaming and marketing in the hands of creators and seeking to cut $5.5 billion in costs.

via CNBC|

#asad-ayaz #bob-iger #business

business2 years ago•3 min saved

Disney appoints Asad Ayaz as first Chief Brand Officer.

Asad Ayaz, the President of Marketing at Walt Disney Studios, has been named the first-ever Chief Brand Officer of The Walt Disney Company. In this newly created position, Ayaz will be responsible for stewarding and elevating the Disney brand globally across the entire ecosystem of company touchpoints and consumer experiences. He will continue as the studio’s President of Marketing, overseeing all aspects of promotion for the Burbank lot’s feature and Disney+ global slate. Ayaz will develop and execute brand marketing campaigns for the Walt Disney Company across its entire suite of content and consumer experiences, highlighting the brand internally and externally through partnerships, while guiding and aligning the corp’s digital and social media presence.

via Deadline|

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