Raising the Bar: Setting Higher Standards for Content Production

The article emphasizes the need for higher standards in content production, urging marketers to move beyond creating stale and generic content. It highlights the importance of adding flavor and value to articles by focusing on the reader's perspective and addressing their needs and interests. The author suggests asking the question "So, what?" to ensure that the content is relevant, engaging, and memorable. By avoiding the temptation to overload articles with irrelevant facts and instead delivering focused and targeted information, marketers can create content that stands out and resonates with their audience.