Consulting Firm Advises Studios to Reject AI as a Substitute for Creatives

Management consulting firm Bain & Co. has released a report titled "Tech in Content Production: Will AI Kill the Video Star?" which suggests that while AI should not replace creative talents such as writers, actors, and visual artists, it can be used to streamline production processes and reduce budgets. The report highlights the potential of new technologies like generative AI, game engines, and LED walls to improve content quality, save time and money, and allow for more creative work. By leveraging these technologies, Hollywood studios can produce more quality content for less, with potential cost savings of up to 20% and shorter production timelines. The report emphasizes the importance of protecting creative talent while using technology to enhance creative ideas and elevate production efficiency.