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"Strategic Backlink Building: 24 Tactics for 2024"
1 year ago•Source: Search Engine Journal
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2.545 min•2 years ago
Mastering SEO Resilience: Saving Your Rankings
This article offers a practical guide to diagnosing and recovering lost Google rankings. It advises SEO professionals to evaluate if the rankings drop is real or an analytics issue, assess the impact on affected pages, investigate recent website changes and technical issues that may have caused the drop, and take proactive steps to protect rankings following Google algorithm updates. A webinar with Ryan Maloney, SEO Success Manager at Conductor, will provide further insights on tackling SERP shifts and protecting website rankings.
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The Rise of Creator-led Marketing and AI in the Digital Age
Originally Published 2 years ago — by Search Engine Land
The emergence of content creators and influencers has led to a shift towards creator-led search, where brands can leverage strong and engaged communities to achieve their SEO goals. Google's Perspectives feed, which offers users the opportunity to explore results from videos, blogs, forums, and other social platforms, is a clear signal of support for this shift. Creator-led content marketing can also revitalize the digital PR space and contribute to brands achieving their SEO goals on the normal SERP. By embracing this shift, brands can position themselves at the forefront of their industry and harness the potential of the expanding search universe.
"Maximizing WordPress SEO: Tackling Technical Issues"
Originally Published 2 years ago — by Search Engine Land
WordPress is a popular CMS platform, but it has its shortcomings. Focusing on specific technical aspects can improve SEO, build traffic, and increase revenue. Some top priorities include setting up Google Analytics 4, passing Core Web Vitals, removing internal permalink redirects, fixing link targets and broken links, improving internal anchor text, optimizing sidebars, reinforcing E-A-T, and addressing accessibility concerns. Technical SEO is underrated but can have a significant impact on a blog's success.
Google Emphasizes Page Experience for Helpful Content and Streamlines Search Console Reports.
Originally Published 2 years ago — by Search Engine Journal
Google has updated its guidance on creating helpful content by adding a new section dedicated to page experience, streamlining existing guidance. The update aims to help site owners consider page experience more holistically during the content creation process. Google reminds publishers that Core Web Vitals remain crucial for page experience success. In the coming months, the Page Experience report within Search Console will be transformed into a new page that links to general guidance about page experience and a dashboard view of the individual Core Web Vitals and HTTPS reports that will remain in Search Console.
Google removes Page Experience Report from Search Console.
Originally Published 2 years ago — by Search Engine Land
Google is removing the existing page experience report within Google Search Console and replacing it with content around what Google thinks is a good page experience. The Mobile-Friendly Test tool and Mobile-Friendly Test API are also being removed. However, a dashboard view of the individual Core Web Vitals and HTTPS reports will remain in Search Console. Good page experience is a requirement for creating helpful content, and those seeking to provide a good page experience should take a holistic approach.
"Boost Your Ecommerce with Effective Link Building Techniques"
Originally Published 2 years ago — by Search Engine Land
Ecommerce SEO focuses on ranking category, product, or brand pages to drive high conversion rates. However, getting links directly to these pages can be challenging. To overcome this, ecommerce businesses can use content-led link building, internal linking, and creative outreach techniques such as unlinked brand mentions, reverse product image link building, resource page link building, building a database of publishers, podcast interviews, and ranking curated statistical pages.
Google Search Status Dashboard now includes ranking update history.
Originally Published 2 years ago — by Search Engine Land
Google has added a new "ranking" section to its Search Status Dashboard, which will show active and historical algorithm updates related to ranking. The new section will include the March 2023 core update and history up to 2020. This is another way to see what ranking changes were released by Google, in addition to the current Google Search updates page.
The Impact of AI-Generated Content on SEO and Productivity
Originally Published 2 years ago — by Search Engine Land
Google's new search guidelines on AI-generated content support the idea that producing valuable content is more important than the technology used to create it. However, SEOs must be cautious when using AI tools and ensure they add value to the content. AI-produced content presents an opportunity for skilled writers and marketers to rise above mediocre copy by adding their unique skills and research to make the content truly valuable. SEOs should focus on developing valuable inputs, providing good source information, and using their knowledge of user psychology to create helpful content for users.
Maximizing ChatGPT's Potential: A Comprehensive Guide.
Originally Published 2 years ago — by Search Engine Land
ChatGPT has rolled out its API, which can be used for SEO-related functions like keyword research, local SEO, content, and link building. The API can be accessed through an OpenAI account and can be integrated with Google Sheets using AppsScript. The API has a token limit of 4,096, which translates to around 16,384 characters per interaction for each prompt and response. The API is better for larger projects, while the web interface is better for getting an excellent output. The price for the ChatGPT API is $0.002 per 1,000 tokens.