The Impact of AI-Generated Content on SEO and Productivity

Google's new search guidelines on AI-generated content support the idea that producing valuable content is more important than the technology used to create it. However, SEOs must be cautious when using AI tools and ensure they add value to the content. AI-produced content presents an opportunity for skilled writers and marketers to rise above mediocre copy by adding their unique skills and research to make the content truly valuable. SEOs should focus on developing valuable inputs, providing good source information, and using their knowledge of user psychology to create helpful content for users.