marketingadvertising1.32 min read "Dunkin's Super Bowl Ad Featuring Ben Affleck, Matt Damon, and Tom Brady Breaks Records and Sparks Merchandise Craze"
Dunkin's Super Bowl commercial featuring Ben Affleck, 'The DunKings', has led to record-breaking sales and engagement, with sold-out merch, new menu items, and a hit song on Spotify. The comprehensive marketing strategy behind the campaign has resulted in a surge of interest and connections to the Dunkin' brand, culminating in a record-breaking Valentine's Day for the company. This success follows a series of collaborations with Ben Affleck, starting from last year's Super Bowl commercial, showcasing the long-term impact of strategic brand partnerships.
1 year ago•Source: Inspire Stories