"Cetaphil Resolves Super Bowl Ad Controversy with Creator"

TikToker accused Cetaphil of copying her video for their Super Bowl commercial, prompting the skincare brand to reach out and "make things right." Cetaphil's ad, featuring a father-daughter bonding over football and skincare, drew similarities to the TikToker's videos with her stepfather. Following the accusation, Cetaphil acknowledged the trend and will now incorporate the TikToker's personal narrative into their campaign, partnering with her and other influencers.