"Dunkin's Super Bowl Ad Featuring Ben Affleck, Matt Damon, and Tom Brady Breaks Records and Sparks Merchandise Craze"

TL;DR Summary
Dunkin's Super Bowl commercial featuring Ben Affleck, 'The DunKings', has led to record-breaking sales and engagement, with sold-out merch, new menu items, and a hit song on Spotify. The comprehensive marketing strategy behind the campaign has resulted in a surge of interest and connections to the Dunkin' brand, culminating in a record-breaking Valentine's Day for the company. This success follows a series of collaborations with Ben Affleck, starting from last year's Super Bowl commercial, showcasing the long-term impact of strategic brand partnerships.
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- Best 2024 Super Bowl commercials: All 59 ranked according to USA TODAY Ad Meter USA TODAY
- Ben Affleck’s Dunkin’ Super Bowl Ad Gets Extended Cut Treatment As He Forms Boy Band With Matt Damon & Tom Brady Deadline
- Dunkin's Ben Affleck Super Bowl Merch Is Hot Now The Wall Street Journal
- Ben Affleck, Matt Damon and Tom Brady Form a Boy Band (and Embarrass J.Lo) in Dunkin's Super Bowl Commercial PEOPLE
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