Tag

Brand Identity

All articles tagged with #brand identity

culture6 months ago•3 min saved

Cracker Barrel's Logo Change Sparks Culture War and Investor Action

The original Cracker Barrel logo, designed by Bill Holley in 1977, has become a focal point of a culture war after the company briefly redesigned it to a more modern look, which was criticized as 'woke' by conservatives. The backlash led the company to revert to the original logo, sparking support from high-profile figures and highlighting the emotional significance of the design. Holley's wife and family expressed pride in his work, which represented his roots and legacy.

via The Washington Post|

#brand-identity #cracker-barrel-logo #culture

business6 months ago•2 min saved

Cracker Barrel Reverses Logo Redesign Amid Backlash

Cracker Barrel's shares rose over 8% after the company decided to revert to its original logo following widespread criticism and a social media push, including a comment from President Trump, who supported the return to the classic branding.

via CNBC|

#brand-identity #business #cracker-barrel

business6 months ago•2 min saved

Cracker Barrel Reverts to Old Logo Following Conservative Backlash

Cracker Barrel decided to keep its original logo after facing significant social media backlash, including from President Trump, over its planned rebranding that aimed to modernize its look but was criticized for losing its traditional farmhouse aesthetic and for perceived wokeness. The company acknowledged the feedback and reverted to its classic logo, emphasizing its commitment to its legacy and customer base.

via The New York Times|

#brand-identity #business #conservative-criticism

business6 months ago•1 min saved

Cracker Barrel Reverts to Classic Logo Amid Customer Backlash

Cracker Barrel announced it will revert to its original logo after a public backlash against its recent rebranding, which removed the iconic image of a man sitting in a chair leaning against a barrel. The company acknowledged the feedback and decided to listen to its customers, restoring the old logo to maintain its brand identity.

via CBS News|

#backlash #brand-identity #business

business6 months ago•2 min saved

Cracker Barrel admits to branding misstep amid logo backlash

Cracker Barrel has decided to keep its new, simplified logo despite public backlash and a drop in stock price, acknowledging it could have communicated the change better and emphasizing its commitment to heritage while modernizing its brand.

via Yahoo Finance|

#brand-identity #business #company-apology

business6 months ago•1 min saved

Apple Sues Apple Cinemas Over Trademark Dispute

Apple Cinemas, a theater chain unrelated to Apple Inc., has responded to a lawsuit from Apple alleging trademark infringement, asserting that their name reflects their geographic roots and is distinct from Apple Inc., with no intent to cause consumer confusion. The company emphasizes its long-standing independent status and commitment to growing its brand in good faith.

via The Verge|

#apple-cinemas #apple-lawsuit #brand-identity

business7 months ago•1 min saved

The Mystery Behind the Changes to the Games Workshop Logo

The article discusses the evolution of the Games Workshop logo, a familiar symbol for fans of tabletop gaming, and how the company has shifted its branding focus from the corporate entity to the Warhammer brand to better align with its popular game products, contributing to its significant financial success.

via Creative Bloq|

#brand-identity #business #games-workshop

sports7 months ago•2 min saved

American Conference Unveils New Brand Identity and Name Change

The American Athletic Conference has rebranded itself as the 'American Conference' to modernize its image, introducing its first-ever conference ambassador, 'Soar the Eagle,' symbolizing innovation and aspiration. The league aims to strengthen its national presence and competitive standing, emphasizing its success in college football and its distinct identity in collegiate sports.

via On3|

#american-conference #brand-identity #college-football

food7 months ago•5 min saved

The Hidden Origin of Olive Garden’s Top Special

Olive Garden's popular 'endless' breadsticks, soup, and salad offer a cost-effective way to satisfy customers and have become a core part of the brand's identity, despite pressures to change due to profitability concerns.

via Yahoo Finance|

#brand-identity #endless-breadsticks #food

business9 months ago•4 min saved

Southwest Airlines Introduces Baggage Fees to Boost Profits

Southwest Airlines' decision to start charging for checked bags, ending its 'bags fly free' tradition, risks damaging customer trust and loyalty by violating key consumer psychology principles like loss aversion, brand consistency, and anchoring, potentially leading to significant long-term brand and market share losses despite short-term revenue gains.

via Forbes|

#bag-fees #brand-identity #business

automotive2 years ago•9 min saved

"Dodge Charger: Embracing the Electric Muscle Era with New EV and Gas-Powered Models"

Stellantis is set to unveil the new Dodge Charger, a crucial release for the struggling brand amidst a lineup of underperforming models and a recent decision to discontinue the "Wagoneer" brand. With Dodge's identity hinging on the success of the new Charger, the company faces challenges in transitioning to electric vehicles while maintaining its performance-focused image. The unveiling on March 5 will reveal whether the new Charger can revitalize the brand and address its identity crisis.

via The Autopian|

#automotive #automotive-industry #brand-identity

entertainment2 years ago•1 min saved

Tubi Unveils Redesigned Look and Sound for International Expansion

Tubi has unveiled a new playful brand identity and redesign, emphasizing its aim to have viewers fall down rabbit holes while exploring its extensive library of films and series. The update includes a fresh yellow logo, a bouncy splash animation, and a new signature musical cue, all centered around a shade of purple referred to as "turple." While the basic usability remains unchanged, the platform's new look aims to convey a "fun, bold, and engaging" energy, aligning with its marketing push towards the rabbit hole concept.

via The Verge|

#brand-identity #entertainment #redesign

businesstech2 years ago•1 min saved

"Tubi Unveils Refreshed Brand Identity and Logo in Streaming Service Overhaul"

Fox Corp's streaming service Tubi has unveiled a new logo and brand identity, featuring vibrant colors and a playful audio tone to reflect its "find your rabbit hole" concept. The update comes ahead of the fourth anniversary of Fox's acquisition of Tubi and has been credited with contributing to the company's increase in ad revenue. With over 74 million monthly active users and a significant share of TV viewing, Tubi's rebranding coincides with Anjali Sud's tenure as CEO and aims to provide a fun, bold, and engaging platform for viewers.

via Deadline|

#brand-identity #businesstech #fox-corp

sports2 years ago•7 min saved

Seattle Sounders FC Embrace Past and Look to the Future with New Crest and Colors

The Seattle Sounders have unveiled a new visual identity that strikes a balance between the familiar and the updated. The new logo, created by local firm Column, features a sleek upgrade of the Space Needle, slightly tweaked colors, and a reference to the club's founding year of 1974. The rebrand also includes ancillary marks such as an orca and carnation, as well as updated word marks and a fully customized font. The design reflects the club's history while embracing a modern look, and it was influenced by feedback from fans and stakeholders. The new visual identity coincides with the club's upcoming 50th anniversary.

via Sounder At Heart|

#brand-identity #logo-redesign #mls

technology2 years ago•4 min saved

Facebook's Subtle Logo Change Sparks Roasting and Spot-the-Difference Challenges

Facebook has subtly changed its logo, with the biggest difference being a deeper shade of blue for the background. Other alterations include a slightly fatter 'f' and a more angled right edge. Meta, the company that owns Facebook, describes these changes as the first phase of a refreshed identity, suggesting more tweaks are on the way. Some users have expressed indifference, while others have noticed the new color as a noticeable change. Social media consultant Rhea Freeman believes subtle changes promote confidence and align with growth and evolution. The full word version of the logo has also been changed with similar tweaks. Meta also launched a new app called Threads, which resembles Twitter, allowing users to share text, links, photos, and videos.

via Daily Mail|

#brand-identity #facebook #logo-redesign