Cracker Barrel's Logo Change Sparks Culture War and Investor Action

1 min read
Source: The Washington Post
Cracker Barrel's Logo Change Sparks Culture War and Investor Action
Photo: The Washington Post
TL;DR Summary

The original Cracker Barrel logo, designed by Bill Holley in 1977, has become a focal point of a culture war after the company briefly redesigned it to a more modern look, which was criticized as 'woke' by conservatives. The backlash led the company to revert to the original logo, sparking support from high-profile figures and highlighting the emotional significance of the design. Holley's wife and family expressed pride in his work, which represented his roots and legacy.

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