Cracker Barrel's Logo Change Sparks Culture War and Investor Action
The original Cracker Barrel logo, designed by Bill Holley in 1977, has become a focal point of a culture war after the company briefly redesigned it to a more modern look, which was criticized as 'woke' by conservatives. The backlash led the company to revert to the original logo, sparking support from high-profile figures and highlighting the emotional significance of the design. Holley's wife and family expressed pride in his work, which represented his roots and legacy.