All articles tagged with #google analytics
Users reported that Google Analytics real time data was lagging and not reporting accurately, with some seeing a smaller percentage of real time visitors being reported. Google later confirmed it as a bug and resolved the issue, apologizing for the inconvenience.
Google Analytics 4 has introduced a new Audience report that allows marketers to identify their most engaged and profitable audiences. The report provides metrics such as active users, average session duration, new users, sessions, views per session, and total revenue. Marketers can use this data to make informed decisions and improve their marketing strategies, potentially increasing conversions and ROI.
Marketers are expressing dissatisfaction with the user interface (UI) of Google Analytics 4 (GA4). Complaints include poor usability, missing features, and a more complicated and time-consuming experience compared to the previous version, Universal Analytics. Despite the frustrations, experts believe that with practice, users will become more accustomed to GA4. If enough users report these issues to Google, the company may consider making necessary changes.
Sweden's data protection watchdog, IMY, has issued fines totaling over $1.1 million to Swedish telco Tele2 and online retailer CDON for breaching the bloc's privacy rules by exporting European users' data via Google Analytics, citing risks posed by U.S. government surveillance. The regulator found that Google's supplementary measures for protecting European users' data sent to the U.S. were insufficient. Two other companies, Coop and Dagens Industries, were also found to have breached GDPR rules but were not fined. IMY has ordered all four companies to stop using Google Analytics. The fines mark the first penalties following privacy complaints against Google Analytics and Facebook Connect.
As the deadline for deprecating Universal Analytics properties approaches, Google Analytics users can now utilize the ChatGPT plugin to connect with their new GA4 property and access analytics data. The Avian plugin, available in the ChatGPT plugin store, allows users to retrieve, analyze, and interact with their advertising and analytics data from various platforms. By simplifying the process and reducing the need for technical expertise, the ChatGPT plugin serves as an assistant, helping users navigate their GA4 data and make informed decisions about their website and marketing strategies.
Google Analytics will stop collecting data in Universal Analytics on July 1, 2023, but users will still have access to their data until July 1, 2024. Google Analytics 4 accounts will be created for those on UA who have not created them yet. After the sunset, users will have Viewer access to historical data and reports in the user interface but not Editor access. Advertisers may have to explore alternative solutions or upgrade to Google Analytics 4, which offers more advanced features for cross-device tracking, machine learning, and privacy controls.
WordPress is a popular CMS platform, but it has its shortcomings. Focusing on specific technical aspects can improve SEO, build traffic, and increase revenue. Some top priorities include setting up Google Analytics 4, passing Core Web Vitals, removing internal permalink redirects, fixing link targets and broken links, improving internal anchor text, optimizing sidebars, reinforcing E-A-T, and addressing accessibility concerns. Technical SEO is underrated but can have a significant impact on a blog's success.