The Rise of Creator-led Marketing and AI in the Digital Age

The emergence of content creators and influencers has led to a shift towards creator-led search, where brands can leverage strong and engaged communities to achieve their SEO goals. Google's Perspectives feed, which offers users the opportunity to explore results from videos, blogs, forums, and other social platforms, is a clear signal of support for this shift. Creator-led content marketing can also revitalize the digital PR space and contribute to brands achieving their SEO goals on the normal SERP. By embracing this shift, brands can position themselves at the forefront of their industry and harness the potential of the expanding search universe.