
Shein founder steps into spotlight to praise China roots and Guangdong investment
Xu Yangtian, Shein’s long-secret founder, made his first major public appearance at a Guangdong government event to stress the company’s Chinese roots, praise local party and government support, and announce a RMB 10 billion investment in Guangdong supply chains over three years, even as Shein pushes for an offshore IPO amid global regulatory scrutiny.












