
"California Fast-Food Franchisees React to $20 Minimum Wage Law"
A McDonald's franchisee in California has raised menu prices in response to the state's new $20 minimum wage for fast-food workers, but expressed concerns about the limit to how much customers will pay. The franchisee emphasized the need to explore labor-efficient growth and digital and delivery avenues to offset the wage increase, while also postponing major investments. The new legislation affects limited-service chains with at least 60 locations nationwide, and restaurant owners are evaluating various measures to mitigate the impact, including potential price increases and labor cuts.




