Demand for the iPhone 17 lineup is strong, especially for the Pro Max model, which has seen significantly higher production and stable shipping times, indicating robust pre-order interest. The iPhone Air's availability suggests potential overestimation of demand, with initial sales not necessarily reflecting long-term popularity.
Apple's upcoming iPhone 17 lineup will see the Pro and Pro Max models increase in price for the first time in nearly a decade, with the Pro at $1,049 and the Pro Max at $1,249, reflecting new features like the A19 chip and ProMotion display. The base model remains at $799. The release is expected in September, with pre-orders starting mid-September, and regional pricing may vary due to taxes and tariffs.
Rumors suggest the iPhone 17 Pro and Pro Max will feature significant camera upgrades, including an 8x optical zoom, a new camera control button, and an updated pro camera app, potentially making them more appealing for content creators. However, these details are unconfirmed and should be taken with caution until official announcements in September.
A report by CIRP reveals that Apple's base iPhone models are the best-selling class, accounting for 42% of sales in 2024, despite the Pro Max being the top-selling individual model. This is because Apple offers multiple base models at different price points, while only one Pro and Pro Max model is available at a time. The Pro line remains the most successful in terms of individual model sales, but collectively, more base iPhones are sold.
Leaked dimensions of the iPhone 16 Pro Max reveal it will be slightly larger than its predecessor, with a 6.9-inch screen and extremely thin bezels, potentially making it the closest smartphone to a borderless form factor.
Apple has announced the pricing and availability of its new iPhone 15 lineup, with the iPhone 15 Pro Max starting at $1,199. However, the 128GB storage option is not available for the Pro Max, which now starts at 256GB. The new iPhones come with upgrades such as a brighter screen, new camera system, and the addition of a USB-C port. Preorders will begin on Friday, and trade-in deals will be offered for those looking to upgrade. Apple also unveiled updates to its wearable lineup, including the Apple Watch Series 9 and Apple Watch Ultra 2.
The iPhone 15 range is expected to be Apple's most expensive yet, with the iPhone 15 Pro Max potentially seeing a $200 price increase and the iPhone 15 Pro likely to have a $100 price jump. The iPhone 15 Pro Max may also be rebranded as the iPhone 15 Ultra. The new prices aim to create clear value distinctions between the models and boost sales, as carriers plan to offer significant discounts and attractive multi-year contracts. The iPhone 15 range is expected to launch on September 12, with pre-orders starting on September 15 and sales on September 22.
The iPhone 15 range is expected to be Apple's most expensive yet, with the iPhone 15 Pro Max and iPhone 15 Pro rumored to see price increases of $200 and $100, respectively. The Pro Max may even be rebranded as the iPhone 15 Ultra. The potential prices for the iPhone 15 range are as follows: iPhone 15 starting from $799, iPhone 15 Plus starting from $899, iPhone 15 Pro starting from $1,099, and iPhone 15 Pro Max starting from $1,299. Apple aims to create clear value distinctions between the models and boost demand after underwhelming sales of the iPhone 14 range.
Apple's upcoming high-end 6.7-inch iPhone 15 model may be called the "iPhone 15 Ultra" instead of the "Pro Max," according to a new rumor. While the idea of the name change had faded, recent reports suggest that the "iPhone 15 Ultra" name is back on the table. The larger display, longer battery life, and periscope telephoto camera with 6x optical zoom could justify the "Ultra" moniker. Apple's naming choices are subject to change, but the possibility of a name change for the high-end model this year remains uncertain.