
Galaxy S26 Ultra Price Rise: Memory Costs Push 6%, Samsung Bets on AI, SoC Upgrades and a New Camera
Samsung plans to price the Galaxy S26 Ultra about 6% higher than the Galaxy S25 Ultra due to rising DRAM/NAND costs. Rather than chasing a bigger specs race, Samsung is betting on AI features, a stronger Snapdragon 8 Elite Gen 5-based SoC, and a new camera sensor to drive sales, complemented by regional freebies to sustain momentum after losing the shipments crown to Apple.













