
Bark Box CEO apologizes over PRIDE collection comment
BarkBox CEO Matt Meeker apologized after a leaked internal message compared the company's Pride products to hypothetical MAGA-themed items, calling both 'politically charged.' The company confirmed the message's authenticity, stated it does not reflect their values, and announced they will donate 100% of revenue from this year's Pride collection. The incident reflects a broader trend of retailers scaling back diversity initiatives amid political pressures.









