BarkBox CEO Matt Meeker apologized after a leaked internal message compared the company's Pride products to hypothetical MAGA-themed items, calling both 'politically charged.' The company confirmed the message's authenticity, stated it does not reflect their values, and announced they will donate 100% of revenue from this year's Pride collection. The incident reflects a broader trend of retailers scaling back diversity initiatives amid political pressures.
Bark, the company behind BarkBox, has launched Bark Air, a luxury airline for dogs and their human companions, offering amenities such as beds, champagne, and treats. The airline's initial routes will serve the New York City metro area, Los Angeles, and London, with plans to expand based on customer feedback. While the luxury perks come with a premium price tag, Bark Air aims to invest in the program over time to make dog-friendly travel more accessible.
BarkBox, known for its dog care packages, is launching Bark Air, a pet-friendly charter flight service for dogs and their owners. The service will operate between New York and Los Angeles, as well as New York and London, with prices starting at $6,000 for a one-way cross-country flight. The company aims to provide a more comfortable and less traumatic travel experience for pets, with amenities including doggie champagne, a dog park on longer flights, and professional veterinary care onboard.
