Target faces backlash over removal of LGBTQ+ products during Pride Month.

Actress Rachelle Lefevre criticized Target for moving its "PRIDE" collection to the back of the store after backlash from conservatives. Lefevre accused the retailer of "trying to erase" LGBTQ+ people and engaging in "performative allyship." Target suffered a $9 billion market loss in just one week following the uproar over its LGBTQ+-friendly clothing line. The backlash included violent demonstrations, and Target moved the collection to avoid a "Bud Light situation." Lefevre encouraged LGBTQ+ individuals to find joy in their daily lives despite the criticism.