All articles tagged with #pricing strategy
Panera Bread rolled out its first value menu, Mix & Match, offering 10 items at $4.99 each with a two-item minimum to attract price-conscious diners during a turnaround; items rotate seasonally and diners get a baguette, chips, or an apple with their order, while You Pick Two remains available.
Nintendo says it has not decided to raise the Switch 2 price despite RAM/memory price spikes, citing long-term supplier deals and inventory stockpiles; if costs persist longer, pricing could be reconsidered, but the company is prioritizing expanding the Switch 2’s install base to drive software sales rather than jumping to a $500 price tag.
Inkle’s Jon Ingold says TR-49 was priced at $7 to spur impulse purchases in a saturated, algorithm-driven market. The Jan. 21 launch became Inkle’s best in 14 years, selling about twice Expelled in the same window, though revenue is modest and ROI remains unclear. The pricing is part of a strategy to prompt immediate buys rather than wishlist/wait-for-sale behavior, aided by the studio’s low overhead and growing back catalog.
Indie developers examined price perception, concluding $8 sits at the upper threshold of a $5 mental price tier. In players’ minds, prices around $6–$7.99 are still seen as $5, while higher amounts can be discounted or mapped to other tiers (e.g., $12->10, $13->15). The finding suggests $8 is a strategically optimal price point that avoids tipping into a higher perceived bracket.
Florida's housing market is experiencing a slowdown with homes sitting longer on the market and increased competition, offering lessons for sellers nationwide to focus on home presentation, understanding market dynamics, and strategic pricing to succeed in a slower market.
PepsiCo's latest earnings report shows revenue growth driven by higher prices, despite ongoing declines in beverage and food volumes, leading to a slight increase in stock price and an improved full-year earnings outlook, with strategic focus on product pricing and portfolio transformation.
Apple is set to unveil new products including the iPhone 17 series, a new ultrathin 'Air' model, updated Apple Watch, and AirPods Pro 3 at its September 9 event, with potential pricing adjustments such as removing smaller storage options to boost revenue. Despite modest sales expectations, analysts see potential growth from strategic pricing and product updates.
McDonald's is expanding its value menu by reintroducing discounted combo meals to attract price-sensitive customers, including special promotions like $5 Sausage McMuffin combos and $8 Big Mac meals, as part of its strategy to boost traffic amid declining fast-food visits.
Walmart is experiencing gradual cost increases due to tariffs, which are beginning to influence customer behavior, especially among lower-income households. The retailer is maintaining low prices despite rising costs, with efforts to grow value through price rollbacks and fast delivery options, and anticipates a strong holiday season.
Nintendo has not increased the price of the Switch 2, despite rising costs and tariffs, opting instead to raise prices on older models and accessories to mitigate financial impact, while maintaining the new console's launch momentum and avoiding risk.
Samsung's mobile chief TM Roh indicates the company is willing to accept losses on its latest foldable smartphones to boost market penetration and expand AI features, despite increased production costs and a cautious pricing approach, especially in the face of declining shipments and fierce competition from Huawei.
Costco is actively working to protect its low prices from the impact of tariffs by diversifying sourcing, adjusting inventory, and leveraging its private label Kirkland Signature to maintain value for members, despite economic uncertainties and potential price increases.
Airlines faced backlash for charging solo travelers more than groups, leading them to remove such fares temporarily. While this practice aimed to differentiate business and leisure travelers, its removal doesn't necessarily mean lower overall prices, as airlines will still adjust fares to fill seats, maintaining similar price levels overall.
Macy's is experiencing a decline in sales and customer visits due to economic uncertainty, inflation, and changing consumer habits, with the company planning to implement gradual price increases and strategic vendor negotiations to offset rising tariffs and maintain competitiveness.
Ross Stores is facing stagnant sales and declining customer visits due to inflation, changing consumer preferences, and rising tariffs, prompting the company to consider price adjustments and cost management strategies to mitigate short-term profitability pressures.