All articles tagged with #impulse purchase
Inkle’s Jon Ingold says TR-49 was priced at $7 to spur impulse purchases in a saturated, algorithm-driven market. The Jan. 21 launch became Inkle’s best in 14 years, selling about twice Expelled in the same window, though revenue is modest and ROI remains unclear. The pricing is part of a strategy to prompt immediate buys rather than wishlist/wait-for-sale behavior, aided by the studio’s low overhead and growing back catalog.
Amazon is offering a variety of under-$10 deals for Black Friday, including a grabber tool, Connect 4 game, dryer vent cleaning kit, sleep mask, car trash can, car-cleaning gel, AirTag silicone cases, milk frother, remote-controlled string lights, digital meat thermometer, 90s claw clips, beauty blenders, and Gua Sha jade rollers. These affordable items make great stocking stuffers or white elephant gifts, and with prices this low, it's hard to resist adding them to your cart.
Shark Tank investor Barbara Corcoran revealed in a TikTok video that she bought a $40,000 Porsche with a credit card in 1984, despite her small business and limited budget at the time. Corcoran, who had to eat Chef Boyardee for three years to pay off the debt, said the purchase made her feel like a million bucks. She shared her belief in spending money rather than saving it, a philosophy she inherited from her mother. Corcoran went on to build The Corcoran Group into a billion-dollar business, selling it for $66 million in 2001. As an investor on Shark Tank, she has invested in over 80 businesses.