Eight-Dollar Pricing: How Perceived Value Makes $8 Feel Like $5
TL;DR Summary
Indie developers examined price perception, concluding $8 sits at the upper threshold of a $5 mental price tier. In players’ minds, prices around $6–$7.99 are still seen as $5, while higher amounts can be discounted or mapped to other tiers (e.g., $12->10, $13->15). The finding suggests $8 is a strategically optimal price point that avoids tipping into a higher perceived bracket.
Topics:technology#business#consumer-psychology#indie-games#pricing-strategy#pricing-tiers#video-games
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