Dirty Soda: The Trend Taking Over from PepsiCo to Taco Bell
The 'dirty soda' trend, originating from Utah's Swig, has gained widespread popularity, inspiring major brands like PepsiCo and fast-food chains such as Taco Bell and McDonald's to introduce their own versions, revitalizing the soda category with customizable, colorful drinks that appeal to younger consumers and boost soda sales amid declining consumption.