Fiber Takes Center Stage as the Next Big Health Trend

Gen Z’s focus on gut health is driving a fiber craze, with retailers adding high-fiber products and major brands like PepsiCo framing fiber as the next big trend after protein. Data show strong consumer interest in fiber-forward foods and snacks, while grocers and private-labels expand fiber-rich offerings. Still, experts caution that real, fiber-rich produce remains the best source, and taste matters as brands balance health goals with palatability amid dietary guidelines emphasizing whole foods.