PepsiCo Cuts US Snack Prices by 15% Ahead of the Super Bowl
PepsiCo said it will lower the suggested retail price of its snacks by about 15% in the United States, responding to consumer concerns that prices have become too high. Shoppers will see the reduced prices on packaging this week, with in-store pricing potentially varying by retailer, and the move is aimed at boosting purchase frequency after a deal with activist investor Elliott Management. The price cuts come as PepsiCo also rolls out newer snack options and looks to bolster sales in a sluggish North American snack category, just ahead of the Super Bowl’s peak snack-buying period.
