Donald Trump is heavily branding himself through various projects and initiatives, from buildings to military ships, emphasizing his name as a central part of his legacy and influence in America.
The White House has expressed support for naming the new Washington Commanders stadium after President Trump, considering it a fitting tribute to his role in the stadium's development, amidst discussions with team owners and plans for a $3.7 billion stadium on the site of the old RFK Stadium.
Donald Trump is lobbying to have the Washington Commanders' new $3.7 billion stadium named after him, leveraging his influence over federal agencies involved in the approval process, as part of a broader redevelopment project at RFK Stadium. The team and city officials have not yet agreed, and the move could face bureaucratic hurdles, but Trump’s involvement underscores his ongoing influence in local and sports politics.
President Donald Trump reportedly wants the Washington Commanders' new stadium to be named after him, a move that could serve as a political gesture but would result in significant revenue loss for the team due to the forfeiture of lucrative corporate sponsorship deals. The White House suggests the naming might happen, coinciding with Trump's planned attendance at a key game, amidst ongoing political and financial debates.
Fifth Third Bancorp's acquisition of Comerica for $10.9 billion raises questions about the future of Comerica Park's name, but both the Detroit Tigers and Comerica Bank have stated it's too early to discuss any changes to the stadium's naming rights, which currently extend through 2034.
The Tampa Bay Lightning's home arena has been renamed Benchmark International Arena after the team secured a new naming rights partner, a Tampa-based global mergers and acquisitions firm, to support its community efforts during a period of transition.
The Buffalo Sabres have extended their arena naming rights deal with KeyBank for 10 years, through the 2035-36 season, and will also introduce KeyBank as the team's away helmet sponsor starting in 2025-26. The partnership emphasizes community engagement through programs like HocKey Assists, aiming to support youth and local entrepreneurs in Western New York, and includes exclusive benefits for KeyBank customers at events.
Minnesota Sports & Entertainment and Grand Casino Mille Lacs have announced a 14-year partnership, renaming the Xcel Energy Center to Grand Casino Arena starting September 3, 2025, enhancing the venue's branding and community engagement.
The Houston Astros have announced a new naming rights agreement for their ballpark, which will be called Daikin Park starting in January 2025, ending a 22-year association with Minute Maid. Daikin Industries, a leading air conditioning company from Japan, will hold the naming rights for 15 years. The stadium, originally known as Enron Field, has hosted numerous significant baseball events, including five World Series and the Astros' three American League pennants.
FedEx has terminated its naming-rights deal with the Washington Commanders two years early, citing the team's change in ownership. The remaining two years of the agreement were valued at approximately $15 million. The Commanders, who recently announced stadium upgrades, are now seeking a new sponsor. FedEx's decision comes after a history of tension with the team's previous owner, Dan Snyder. The franchise is exploring potential new stadium sites and is optimistic about securing a lucrative partnership for the future.
FedEx has ended its naming-rights agreement with the Washington Commanders' stadium two years early, depriving the team of roughly $15 million in remaining revenue. The move comes after the sale of the team and amid renewed fan interest and new sponsorship deals. The Commanders are now searching for a new naming-rights partner as they look for a new home in D.C., Maryland, or Virginia, with their current stadium contractually obligated until 2027. FedEx's separate partnership with the team and the NFL remains intact, and the team is working with a consulting firm to find a new naming-rights partner.
The Commanders' stadium naming rights deal with FedEx is ending two years early, resulting in a loss of roughly $15 million in revenue for the franchise. The organization is now seeking a new naming rights partner as it explores potential sites for a new stadium to replace FedEx Field, which opened in 1997. The team has already begun the process of identifying its next stadium naming rights partner and announced plans for a $75 million investment to upgrade the current stadium while exploring options for the team's future home.
Orlando City's soccer stadium, formerly known as Exploria Stadium, has been renamed Inter&Co Stadium after a partnership with Inter&Co, the first financial institution with Latin-American roots to own the naming rights of a major stadium in the United States. The stadium hosts both the Lions and the Pride, and the partnership aims to enhance the fan experience and further connect soccer cultures in meaningful ways.
Kia has purchased the naming rights to the Orlando Magic's arena, which will now be called the Kia Center. This marks the end of a long-standing relationship with Amway, the previous naming sponsor. As part of the partnership, Kia will have signage both inside and outside the stadium, as well as install electric vehicle charging stations. This further strengthens the relationship between Kia and the NBA, as the car maker is the official auto partner of the league and the Magic.
The Orlando Magic's home arena, previously known as Amway Center, has been renamed Kia Center after the team sold its naming rights to Kia America. The partnership will include new signage, EV charging stations, vehicle displays, and a hospitality lounge for fans. The financial terms of the deal were not disclosed, but Kia reportedly paid $52 million over 10 years for the naming rights to the Forum in Los Angeles. The Magic arena is not only home to the basketball team but also hosts various events, drawing 1.3 million guests and generating 478,000 hotel night stays last year.