Sabres and KeyBank Extend Arena Naming Rights for 10 Years
Originally Published 5 months ago — by NHL.com

The Buffalo Sabres have extended their arena naming rights deal with KeyBank for 10 years, through the 2035-36 season, and will also introduce KeyBank as the team's away helmet sponsor starting in 2025-26. The partnership emphasizes community engagement through programs like HocKey Assists, aiming to support youth and local entrepreneurs in Western New York, and includes exclusive benefits for KeyBank customers at events.
