All articles tagged with #sponsorship
Kotaku reports that DrDisrespect staged a Marathon sponsorship tease ahead of the server slam, prompting Bungie to publicly deny any paid partnership; Beahm celebrates the stunt as a win, continuing a pattern critics say tests authenticity in the algorithm-driven era.
As Los Angeles gears up for the 2028 Summer Games, leadership questions dog LA28 after Epstein-related disclosures about chairman Casey Wasserman and calls for his resignation, while IOC concerns over sponsorship and optics persist. Compounding worries are infrastructure delays, notably the LAX People Mover now slated for late 2026 and a lagging D Line extension, as the city pursues a “no-build Olympics” using existing venues. LA lists 28 projects to complete by 2028, about a third of which are finished. The plan includes expanding soccer to six U.S. cities, including a Rose Bowl finale, and officials say they’re studying Milan-Cortina for lessons, even as critics warn the timeline remains tight.
Cadillac revealed its first Formula 1 car livery in a Super Bowl ad, showing a two-sided scheme—gray/white on the left and black on the right—on a Ferrari-powered challenger whose name hasn’t been disclosed; sponsors spotted include TWG, Jim Beam, Claro, Telcel, and Tommy Hilfiger, and with Perez and Bottas returning to drive, Cadillac frames the livery as a bold, unmistakably American identity for its debut F1 season.
Mercedes has secured a multi-year Microsoft sponsorship starting in 2026, shifting allegiance from Alpine. The Microsoft logo will appear on the W17 and drivers’ overalls, with the deal expanding Microsoft Azure and AI capabilities to boost computing, simulations, race strategy, and cross‑team analytics.
Despite MindsEye's disastrous launch and only a trickle of players on Steam, the developers/publisher continued funding sponsored streams after the December 2025 patch, with Criken and other top creators promoting the game and even being allowed to say whatever they want. The move hasn’t moved the needle on player counts, and the sponsorships appear unlikely to salvage MindsEye's reputation or sales.
The article showcases the best paint schemes from the 2025 NASCAR season, highlighting various teams, drivers, and their sponsors with a gallery of images.
The NBA approved a $300 million sponsorship deal between the Los Angeles Clippers and Aspiration in 2021, but the league is now investigating whether this and a separate Kawhi Leonard endorsement deal were used to circumvent salary cap rules, amid broader concerns about Aspiration's credibility and legal issues.
The 2025 U.S. Open is the biggest in history with over 1 million attendees, a record $90 million prize pool, and a 15-day schedule. Notable figures include Coco Gauff, Novak Djokovic, and Jannik Sinner, with record sponsorships, trophy craftsmanship, and betting odds highlighting the event's scale. The tournament also features significant prize increases, a major renovation project, and new beverage offerings.
The 2028 Los Angeles Olympics will be the first to allow corporate sponsor names on venues, a shift from traditional policies, to boost revenue and reduce costs, with existing sponsors retaining rights and new opportunities opening for branding, all while maintaining the 'clean venue' policy for the field of play.
The U.S. Army's 250th anniversary parade in Washington was sponsored by several companies with close ties to President Trump, raising ethical questions about the use of government events for private advertising and potential conflicts of interest, especially given federal regulations against using public office for private gain.
Pride Toronto faces significant sponsorship losses from major companies like Google and Home Depot, attributed to the US political climate under Trump’s administration which has led corporations to withdraw support for diversity and inclusion initiatives, threatening the future of the festival and highlighting a shift towards grassroots funding.
Juan Soto teased fans with an Instagram video hinting at a major announcement, only to reveal a new sponsorship with Celsius, rather than news about his MLB future. While Soto has offers and is expected to decide by early December, he continues to playfully engage with the anticipation surrounding his free agency decision.
YouTuber Marques "MKBHD" Brownlee faces backlash for a video where he was seen driving at 90 mph in a 35 mph children's zone, sparking criticism for reckless behavior. The video, sponsored by DJI, also drew negative reactions for being perceived as overly commercialized, with some viewers accusing Brownlee of prioritizing sponsorships over content quality. This incident follows previous criticism of his $50 subscription wallpaper app, leading to claims that his content has declined.
Manchester City has filed a lawsuit against the Premier League over new rules governing "associated party transactions" (APTs), arguing they violate UK competition law. The case, to be heard by an arbitration tribunal, could have significant implications, potentially allowing club owners to inject unlimited funds into their teams via sponsorship deals. This could disrupt the financial balance in European football and impact the Premier League's ongoing case against City for alleged financial rule breaches. The outcome of the arbitration is expected within two weeks of the June 10 hearing.
RBC is hesitant to renew its sponsorship of PGA Tour events due to uncertainties in men's professional golf, particularly the unresolved framework agreement between the PGA Tour and LIV Golf's backers, the Public Investment Fund of Saudi Arabia. This hesitation follows the departure of other major sponsors like Honda and Wells Fargo, raising concerns for PGA Tour officials.