Top NASCAR Paint Schemes of 2025
Originally Published 14 days ago — by NASCAR.com
The article showcases the best paint schemes from the 2025 NASCAR season, highlighting various teams, drivers, and their sponsors with a gallery of images.
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NBA Approves Clippers' Aspiration Patch Amid Scrutiny and Past Sponsorship Failures
Originally Published 3 months ago — by ESPN
The NBA approved a $300 million sponsorship deal between the Los Angeles Clippers and Aspiration in 2021, but the league is now investigating whether this and a separate Kawhi Leonard endorsement deal were used to circumvent salary cap rules, amid broader concerns about Aspiration's credibility and legal issues.
US Open 2025: Key Highlights, Contenders, and Matchup Insights
Originally Published 4 months ago — by Forbes
The 2025 U.S. Open is the biggest in history with over 1 million attendees, a record $90 million prize pool, and a 15-day schedule. Notable figures include Coco Gauff, Novak Djokovic, and Jannik Sinner, with record sponsorships, trophy craftsmanship, and betting odds highlighting the event's scale. The tournament also features significant prize increases, a major renovation project, and new beverage offerings.
LA28 Olympics to sell venue naming rights, breaking tradition
Originally Published 5 months ago — by Los Angeles Times
The 2028 Los Angeles Olympics will be the first to allow corporate sponsor names on venues, a shift from traditional policies, to boost revenue and reduce costs, with existing sponsors retaining rights and new opportunities opening for branding, all while maintaining the 'clean venue' policy for the field of play.
Controversy and Public Reactions Surround Trump-Backed Military Parades
Originally Published 7 months ago — by The New York Times
The U.S. Army's 250th anniversary parade in Washington was sponsored by several companies with close ties to President Trump, raising ethical questions about the use of government events for private advertising and potential conflicts of interest, especially given federal regulations against using public office for private gain.
Corporate Support for Pride Events Declines Amid National DEI Backlash
Originally Published 7 months ago — by The Guardian
Pride Toronto faces significant sponsorship losses from major companies like Google and Home Depot, attributed to the US political climate under Trump’s administration which has led corporations to withdraw support for diversity and inclusion initiatives, threatening the future of the festival and highlighting a shift towards grassroots funding.
Juan Soto Teases Fans Amidst Five-Team Free Agency Bidding War
Originally Published 1 year ago — by NESN
Juan Soto teased fans with an Instagram video hinting at a major announcement, only to reveal a new sponsorship with Celsius, rather than news about his MLB future. While Soto has offers and is expected to decide by early December, he continues to playfully engage with the anticipation surrounding his free agency decision.
MKBHD Apologizes After Speeding Incident in School Zone Sparks Backlash
Originally Published 1 year ago — by Sportskeeda
YouTuber Marques "MKBHD" Brownlee faces backlash for a video where he was seen driving at 90 mph in a 35 mph children's zone, sparking criticism for reckless behavior. The video, sponsored by DJI, also drew negative reactions for being perceived as overly commercialized, with some viewers accusing Brownlee of prioritizing sponsorships over content quality. This incident follows previous criticism of his $50 subscription wallpaper app, leading to claims that his content has declined.
"Man City Gains Support in Legal Battle Against Premier League Charges"
Originally Published 1 year ago — by ESPN
Manchester City has filed a lawsuit against the Premier League over new rules governing "associated party transactions" (APTs), arguing they violate UK competition law. The case, to be heard by an arbitration tribunal, could have significant implications, potentially allowing club owners to inject unlimited funds into their teams via sponsorship deals. This could disrupt the financial balance in European football and impact the Premier League's ongoing case against City for alleged financial rule breaches. The outcome of the arbitration is expected within two weeks of the June 10 hearing.
Major PGA Tour Sponsor Hesitates on Renewal
Originally Published 1 year ago — by Golfmagic.com
RBC is hesitant to renew its sponsorship of PGA Tour events due to uncertainties in men's professional golf, particularly the unresolved framework agreement between the PGA Tour and LIV Golf's backers, the Public Investment Fund of Saudi Arabia. This hesitation follows the departure of other major sponsors like Honda and Wells Fargo, raising concerns for PGA Tour officials.
David Beckham Joins AliExpress as Global Ambassador for Euro 2024 Campaign
Originally Published 1 year ago — by BBC.com
David Beckham has signed a deal to be a global ambassador for AliExpress, an online retail platform owned by Alibaba, ahead of the UEFA EURO 2024 tournament in Germany. Beckham will promote AliExpress' Score More campaign during the games, as the company aims to engage football fans with prizes and promotions. The financial details of the deal were not disclosed.
"Memphis Athletics Secures Record-Breaking $25M NIL Deal with FedEx"
Originally Published 1 year ago — by ESPN
FedEx has pledged $25 million over the next five years to sponsor University of Memphis athletes as part of the school's name, image, and likeness compensation efforts, with a focus on football, men's and women's basketball, and other women's sports. The deal, facilitated by Altius Sports Partners, will provide $5 million per year, significantly benefiting the school's athletic programs in the American Athletic Conference and strengthening FedEx's connection to the next generation of leaders in its hometown of Memphis.
"Memphis Athletics Lands Record-Breaking $25M NIL Deal with FedEx"
Originally Published 1 year ago — by Commercial Appeal
FedEx has committed $5 million annually for the next five years to support University of Memphis athletes through a landmark name, image, and likeness (NIL) deal, marking the first major NIL agreement of its kind between a company of FedEx's size and the university. The funding will benefit football, men's and women's basketball, and other women's athletic programs, and includes a 50% match clause. This significant investment aims to elevate Memphis to a highly competitive NIL space and could potentially aid the university's efforts to move into a "power" league.
"Phillies Introduce New Uniform Sponsorship and Corporate Partners at Citizens Bank Park"
Originally Published 1 year ago — by The Philadelphia Inquirer
The Philadelphia Phillies have increased advertising at Citizens Bank Park, including a new digital board in right field with seven ads during games, as a way to raise revenue with a "giant payroll." The team is also pursuing a sponsor for their uniform and plans to celebrate the 20th anniversary of the ballpark throughout the season. The out-of-town scoreboard, a relic of the past, has been replaced with the digital board, reflecting changes in how fans follow games.
"Nike Secures German National Football Team Sponsorship, Ending 77-Year Adidas Partnership"
Originally Published 1 year ago — by Financial Times
The German national football team has ended its 77-year partnership with Adidas, marking a significant change in the team's sponsorship. This decision comes as the team seeks new opportunities and partnerships in the sports apparel industry.