
Starbucks launches sweeping menu refresh with new bakery items and a free-coffee promo
Starbucks is rolling out a broad, multinational menu refresh—including its biggest bakery overhaul to date, a new permanent coffee (1971 Roast), and new permanent matcha drinks—as part of CEO Brian Niccol’s growth-focused turnaround. The update follows a year of simplifying the menu and operations and expands offerings across food, brewed coffee, and drinks. It’s launched alongside a one-day free tall brewed coffee promotion for Starbucks Rewards members on Feb. 9 to preview a revamped loyalty program launching in March.







