food-and-business6.675 min read
"Chili Crunch Controversy: Momofuku's Trademark Battle Sparks Debate"
1 year ago•Source: KABC-TV
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8.04 min•1 year ago
"Chili Crunch Controversy: Momofuku's Trademark Battle Explained"
Momofuku's trademark of "chile crunch" has sparked controversy as it issued cease and desist orders to small businesses using similar terms, prompting public outcry and debate over cultural sensitivity and trademark rights. An IP lawyer explains that the legal action aims to protect the brand's exclusivity and profitability, but the public backlash may impact the trademark office's decision. The lawyer also discusses the potential impact on small businesses facing litigation and the cost-benefit analysis for Momofuku.
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