"The Impact of Likability on Learning and Memory Retention"
Originally Published 1 year ago — by PsyPost
A recent study in cognitive neuroscience reveals that our ability to learn and make connections between information is significantly influenced by our feelings towards the person presenting the information. Participants were found to be more adept at remembering and connecting information when it was presented by personas they liked, potentially leading to the reinforcement of polarized beliefs within social groups. The study sheds light on how our social biases might extend into our cognitive processes, particularly memory integration, and suggests that favored groups can provide information that aligns with our pre-existing beliefs, potentially reinforcing polarized viewpoints.
