Rappers Snoop Dogg and Master P are suing Walmart and Post Consumer Brands, alleging that the companies intentionally sabotaged their cereal product, Snoop Cereal, by keeping it off shelves and hidden in stockrooms. The lawsuit claims that Post Consumer Brands did not honor their partnership agreement and that Walmart did not make the product widely available to customers, resulting in financial losses and a damaged reputation for the rappers' company, Broadus Foods. Walmart and Post Consumer Brands have responded, citing factors affecting product sales and lack of consumer demand. The rappers are seeking damages exceeding $50,000 and a jury trial, with civil rights attorney Ben Crump representing them.
Snoop Dogg and Master P have filed a lawsuit against Walmart and Post Foods, alleging that their Snoop Cereal was sabotaged from reaching consumers despite its initial success in Walmart stores. The rappers claim that the cereal was intentionally kept off the shelves, resulting in significant losses for their company, Broadus Foods. They are seeking damages of over $50,000 and a jury trial, while Walmart and Post Foods have responded by stating that various factors affect product sales and expressing disappointment in consumer demand not meeting expectations.
Rappers Snoop Dogg and Master P are suing Post Foods and Walmart, alleging that the companies intentionally hid their Snoop Cereal off store shelves and in stockrooms to sabotage the product, despite a partnership agreement. The lawsuit claims breach of contract, breach of fiduciary duty, negligent misrepresentation, fraud, and collusion and conspiracy. Post Consumer Brands expressed disappointment in consumer demand, while Walmart cited various factors affecting product sales. The rappers seek damages exceeding $50,000 and a jury trial, represented by civil rights attorney Ben Crump, with the lawsuit emphasizing fair treatment for minority-owned businesses.
Rappers Snoop Dogg and Master P are suing Walmart and Post Consumer Brands, alleging that the companies sabotaged their cereal brand, Snoop Cereal, by hiding boxes and falsely claiming it was out of stock. The lawsuit accuses the companies of attempting to choke their food production company, Broadus Foods, out of the market. Walmart and Post Consumer Brands cited low sales as the reason for the product's availability issues, while the rappers claim the companies sought to eliminate any profit for their business.
Mercy Miller, son of Master P and a top high school basketball prospect, has signed a $1.4 million NIL deal with Sweetkiwi, a greek yogurt company, as their brand ambassador. The 4-star shooting guard from California's Notre Dame High School is making waves on the court and has committed to Houston. His partnership with Sweetkiwi aligns with his focus on health and flavor, and the company aims to promote healthy lifestyles among young athletes. With impressive performances and a famous father who also pursued basketball, Miller is poised to make a mark in the sport.
Master P was approached by police officers while doing a check-in on his and Snoop Dogg's cereal brand at Walmart. He proudly showcased the Black-owned cereal company and emphasized their commitment to giving back to the community. Master P handed each officer a box of Snoop Cereal before leaving, likely in an orchestrated skit. In January 2023, the brand changed its name to Snoop Loopz and struck a distribution deal with Post Consumer Brands.
Snoop Dogg credits Master P and Martha Stewart for inspiring his new ice cream venture, Dr. Bombay. The flavors, such as "Syrupy Waffle Sundae Daze" and "S'more Vibes," are fusions of his favorite sweet bites. Snoop, who is heavily involved in the food world, has learned a great deal from his entrepreneurial friends and compares their knowledge to a college education and real-world experience. The ice cream can now be found in Walmart coolers.
Rapper-turned-entrepreneur Master P and Snoop Dogg have partnered with Post Consumer Brands to launch a new breakfast cereal line named after the latter. Snoop Cereal will be available in stores this summer in three varieties: Cinnamon Toasteez, Fruity Hoopz with Marshmallows, and Frosted Drizzlers. Beyond the uniqueness of a cereal line named after a famous hip hop artist, Broadus Foods is the first Black-owned cereal brand. A portion of Snoop Cereal’s revenue will be donated to charities such as “Door of Hope,” according to its website.
