All articles tagged with #post consumer brands
Post Consumer Brands is permanently shutting down production of certain cereal products at its Battle Creek plant, resulting in approximately 71 layoffs starting January 2026, affecting jobs related to Grape Nuts, granola, and bran production.
Rappers Snoop Dogg and Master P are suing Walmart and Post Consumer Brands, alleging that the companies intentionally sabotaged their cereal product, Snoop Cereal, by keeping it off shelves and hidden in stockrooms. The lawsuit claims that Post Consumer Brands did not honor their partnership agreement and that Walmart did not make the product widely available to customers, resulting in financial losses and a damaged reputation for the rappers' company, Broadus Foods. Walmart and Post Consumer Brands have responded, citing factors affecting product sales and lack of consumer demand. The rappers are seeking damages exceeding $50,000 and a jury trial, with civil rights attorney Ben Crump representing them.
Snoop Dogg and Master P are suing Post Consumer Brands and Walmart, alleging that the companies sabotaged their Snoop Cereal products, which were aimed at diversifying the food industry and supporting charities. The lawsuit claims that Post failed to fulfill its agreement to split profits and promote the cereals, while Walmart allegedly hid the products, placed them in unfavorable sections, and inflated prices. The artists' attorney criticized the treatment of minority entrepreneurs by corporate America, while Walmart and Post stated they would respond appropriately to the complaint.
Snoop Dogg and Master P have filed a lawsuit against Post Consumer Brands and Walmart, alleging that the companies conspired to sabotage the success of their Snoop-branded cereal line. The lawsuit claims that Post engaged in deceptive practices and breached their contract with the rappers' company, Broadus Foods, by preventing Snoop Cereal from reaching consumers, particularly at Walmart stores. Broadus Foods is seeking unspecified damages for the alleged deceptive trade practices. Walmart has stated that they value their relationships with suppliers and will respond appropriately once served with the complaint.
Snoop Dogg and Master P have filed a lawsuit against Walmart and Post Consumer Brands, alleging that the companies sabotaged their cereal brands by making them unaffordable and keeping them hidden in stockrooms. The rappers claim that Post undermined their cereal brands after a profit-sharing agreement, while Walmart allegedly made the cereal unavailable to consumers and priced it at over $10 a box, conflicting with their goal of offering affordable food. The lawsuit aims to address deceptive practices and promote economic empowerment among minorities in the food industry.
Rapper-turned-entrepreneur Master P and Snoop Dogg have partnered with Post Consumer Brands to launch a new breakfast cereal line named after the latter. Snoop Cereal will be available in stores this summer in three varieties: Cinnamon Toasteez, Fruity Hoopz with Marshmallows, and Frosted Drizzlers. Beyond the uniqueness of a cereal line named after a famous hip hop artist, Broadus Foods is the first Black-owned cereal brand. A portion of Snoop Cereal’s revenue will be donated to charities such as “Door of Hope,” according to its website.