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Loyalty Program

All articles tagged with #loyalty program

United Airlines refines MileagePlus rules to boost cardholder benefits
business6 days ago

United Airlines refines MileagePlus rules to boost cardholder benefits

United Airlines is overhauling its MileagePlus loyalty program to reward co-branded cardholders, offering at least 10% off award flights booked with miles (rising to at least 15% for Premier elites with a co-branded card), while cardholders will earn double miles per dollar on flights. Basic-economy earning will be restricted, and starting April 2, travelers on the cheapest fares will need a co-branded card to earn miles. The changes reflect a broader industry shift to tie perks and earnings to credit-card relationships, as airlines seek to monetize loyalty, lock in high-spending travelers, and push back against softer fares. Aimed at rewarding cardholders over budget flyers, the move aligns United with rivals like Delta and American.

United reshapes MileagePlus to reward cardholders and elites while cutting non-card miles
travel6 days ago

United reshapes MileagePlus to reward cardholders and elites while cutting non-card miles

United Airlines is overhauling its MileagePlus program to heavily favor cobranded cardholders and elite status. Earning rates will be reduced for non-cardholders and for basic-economy bookings, while cardholders (and those with status) will earn more miles per dollar and receive discounts on award flights (at least 10%, rising to 15%+ for Premier status). The changes, effective for tickets purchased on or after April 2, mark a significant shift toward rewarding loyalty members over casual fliers.

business6 days ago

BofA Rewards Expands to Millions with No-Fee Loyalty Program

Bank of America is launching BofA Rewards, a no-fee loyalty program for all clients with a Bank of America personal checking account, expanding eligibility to more than 30 million new members. Replacing the former Preferred Rewards on May 27, 2026, it features four tiers tied to a three-month balance, offering 10–75% credit-card rewards, access to 15,000+ cash-back deals, discounts on home and auto loans, enhanced identity monitoring, and up to $180/year in Premier subscription credits, plus lifestyle experiences and a redesigned digital experience in mobile app and online banking. Current Preferred Rewards members will be auto-enrolled.

Starbucks launches sweeping menu refresh with new bakery items and a free-coffee promo
business16 days ago

Starbucks launches sweeping menu refresh with new bakery items and a free-coffee promo

Starbucks is rolling out a broad, multinational menu refresh—including its biggest bakery overhaul to date, a new permanent coffee (1971 Roast), and new permanent matcha drinks—as part of CEO Brian Niccol’s growth-focused turnaround. The update follows a year of simplifying the menu and operations and expands offerings across food, brewed coffee, and drinks. It’s launched alongside a one-day free tall brewed coffee promotion for Starbucks Rewards members on Feb. 9 to preview a revamped loyalty program launching in March.

business27 days ago

Starbucks Overhauls Rewards With Three-Tier Loyalty And Faster Rewards

Starbucks unveiled a reimagined Starbucks Rewards loyalty program with three levels—Green, Gold and Reserve—launching March 10, featuring faster Star earning, personalized benefits, and new redemption options (including a 60‑Star, $2‑off tier). Green Stars expire after six months (extendable by activity), while Gold and Reserve Stars never expire, and members can enjoy perks like a birthday reward, early access, and exclusive experiences, plus the option to link with Delta and Marriott programs to broaden rewards; the overhaul is designed to deepen engagement and drive purchases as part of the Back to Starbucks strategy.

Starbucks Relaunches Three-Tier Rewards to Drive Frequent Visits
business27 days ago

Starbucks Relaunches Three-Tier Rewards to Drive Frequent Visits

Starbucks will reintroduce a three-tier Starbucks Rewards program in North America on March 10, reviving a tiered system to reward frequent visitors: Green (<500 stars) with a birthday item, early access, and six-month star expiry; Gold (500+ stars) with non-expiring stars and 1.2x points per dollar; and Reserve (2,500+ stars) with 1.7x per dollar and access to exclusive merch and events. The update, announced at investor day, also adds a $2 discount for 60 stars and Free Mod Mondays, as part of a broader strategy to boost traffic and profitability.

United rides loyalty to another earnings beat and optimistic 2026 outlook
industries1 month ago

United rides loyalty to another earnings beat and optimistic 2026 outlook

United Airlines beat expectations for the 14th straight quarter as premium-fare revenue rose 9% and loyalty revenue climbed 10% in Q4, helping the company lift its 2026 guidance to the high end of forecasts. Management cited loyalty as a key driver of momentum, even as about $250 million in Q4 charges related to the government shutdown weighed on results. The strength in corporate travel and the loyalty strategy supported a positive earnings trajectory, and United’s shares rose in after-hours trading.

American Airlines reduces benefits for basic economy passengers
business2 months ago

American Airlines reduces benefits for basic economy passengers

American Airlines has announced that starting December 17, 2025, members of its AAdvantage loyalty program will no longer earn miles or loyalty points when purchasing basic economy tickets, although they will still receive some in-flight amenities. This change aims to make basic economy fares less attractive to travelers who might otherwise opt for more expensive tickets, as the airline seeks to balance competitiveness and profitability amid recent financial losses.

American Airlines Tightens Restrictions and Cuts Miles for Basic Economy Flyers
business2 months ago

American Airlines Tightens Restrictions and Cuts Miles for Basic Economy Flyers

American Airlines will no longer allow passengers purchasing basic economy fares to earn frequent flyer miles or points toward elite status starting December 17, 2025, aligning with industry trends as airlines seek to attract higher-spending customers. Basic economy tickets will still include some amenities like a personal item, carry-on, snacks, and entertainment, with elite members retaining some benefits. This move follows similar policies by Delta and contrasts with United, which still allows mile earning on basic economy tickets.

McDonald's Revives Monopoly Game with a High-Tech Twist and Big Cash Prizes
business4 months ago

McDonald's Revives Monopoly Game with a High-Tech Twist and Big Cash Prizes

McDonald's is reviving its classic Monopoly game in a digital format to attract customers amid rising food prices and economic struggles, while also launching new value meals and nostalgia-driven promotions like the reintroduction of McDonaldland, as part of its strategy to boost sales and customer loyalty. The game has a controversial history due to a major fraud scandal in the 2000s, but the new version is designed to be fair and accessible through the McDonald's app.

Alaska & Hawaiian Airlines Launch Atmos™ Rewards Loyalty Program and New Credit Card
travel6 months ago

Alaska & Hawaiian Airlines Launch Atmos™ Rewards Loyalty Program and New Credit Card

Alaska Airlines has launched a new loyalty program called Atmos Rewards, which will replace Alaska Mileage Plan immediately and HawaiianMiles in October 2025. The program introduces flexible earning options, new elite tiers with enhanced perks like unlimited global upgrades for top-tier members, and a new premium credit card offering significant benefits. The program aims to unify Alaska and Hawaiian Airlines' passenger experience while maintaining their separate brands, with innovative features designed to reward frequent flyers more flexibly and generously.