Alaska & Hawaiian Airlines Launch Atmos™ Rewards Loyalty Program and New Credit Card

TL;DR Summary
Alaska Airlines has launched a new loyalty program called Atmos Rewards, which will replace Alaska Mileage Plan immediately and HawaiianMiles in October 2025. The program introduces flexible earning options, new elite tiers with enhanced perks like unlimited global upgrades for top-tier members, and a new premium credit card offering significant benefits. The program aims to unify Alaska and Hawaiian Airlines' passenger experience while maintaining their separate brands, with innovative features designed to reward frequent flyers more flexibly and generously.
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- Alaska Airlines unveils new loyalty plan and credit card. Here are the details The Seattle Times
- Alaska Airlines launches $395 credit card in premium travel race, combines loyalty program with Hawaiian CNBC
- Introducing Atmos™ Rewards – an enhanced, combined loyalty program by Alaska Airlines and Hawaiian Airlines Alaska Airlines
- Alaska Air’s New Loyalty Program Lets Flyers Pick Their Plan Bloomberg.com
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