
Starbucks Relaunches Three-Tier Rewards to Drive Frequent Visits
Starbucks will reintroduce a three-tier Starbucks Rewards program in North America on March 10, reviving a tiered system to reward frequent visitors: Green (<500 stars) with a birthday item, early access, and six-month star expiry; Gold (500+ stars) with non-expiring stars and 1.2x points per dollar; and Reserve (2,500+ stars) with 1.7x per dollar and access to exclusive merch and events. The update, announced at investor day, also adds a $2 discount for 60 stars and Free Mod Mondays, as part of a broader strategy to boost traffic and profitability.








