All articles tagged with #hawaiian airlines
Alaska Airlines and Hawaiian Airlines are unifying their loyalty programs under Atmos Rewards, launching a new co-branded credit card with Bank of America, offering enhanced travel perks, personalized rewards, and upcoming free Starlink Wi-Fi on flights, aiming to improve customer experience and loyalty.
Alaska Airlines has launched a new loyalty program called Atmos Rewards, which will replace Alaska Mileage Plan immediately and HawaiianMiles in October 2025. The program introduces flexible earning options, new elite tiers with enhanced perks like unlimited global upgrades for top-tier members, and a new premium credit card offering significant benefits. The program aims to unify Alaska and Hawaiian Airlines' passenger experience while maintaining their separate brands, with innovative features designed to reward frequent flyers more flexibly and generously.
Hawaiian Airlines experienced a cybersecurity breach affecting some of its IT systems but assured that flights are operating safely and on schedule, with ongoing investigations and system restoration efforts.
Hawaiian Airlines is responding to a cybersecurity incident affecting some IT systems, but flight operations remain safe and unaffected, with ongoing investigations and updates.
Alaska Airlines is integrating with Hawaiian Airlines, transforming Seattle into an international gateway with new long-haul flights to Tokyo and Seoul. The merger will enhance premium offerings, including a new premium credit card and upgraded lounges. Alaska plans to expand its fleet and routes, aiming for 12 long-haul routes from Seattle by 2030. The airline will also introduce a premium economy class and increase the use of Hawaiian's aircraft. These changes are part of the "Alaska Accelerate" growth strategy.
Hawaiian Airlines has announced the launch of in-flight internet service Starlink, providing passengers flying between the Hawaiian islands and the U.S. mainland with free Wi-Fi. The service, set to be activated over the coming months, will offer seamless connectivity using Starlink's aviation terminal installed on Hawaiian's aircraft, ensuring strong, fast internet signals from satellites orbiting above Earth. The project, two years in the making, has been certified by the FAA and is expected to be ready by spring of this year, marking a significant milestone for both Hawaiian Airlines and Starlink.
Hawaiian Airlines becomes the first major U.S. airline to offer complimentary Wi-Fi via SpaceX's Starlink on its commercial flights, with plans to install the service on 18 A321 jets and 24 A330 aircraft later this year. The partnership aims to provide high-quality connectivity over the Pacific Ocean and other destinations served by the airline, utilizing SpaceX's extensive satellite network. The move reflects a broader trend in the aviation industry towards offering free high-speed internet on flights, with SpaceX also securing deals with other international airlines for its Starlink inflight Wi-Fi service.
The Justice Department's successful block of the JetBlue-Spirit merger has raised concerns about the fate of Alaska Air's plan to buy Hawaiian Airlines, but experts believe the two deals are different. While the JetBlue-Spirit deal faced antitrust issues due to overlapping routes, Alaska and Hawaiian have expressed confidence in their complementary networks with minimal overlap. Despite the recent court ruling, Alaska remains optimistic about the merger, but analysts believe the Justice Department's win against JetBlue-Spirit may cast a shadow on Alaska's deal.
Hawaiian Airlines, which is being acquired by Alaska Airlines, not only owns its own brand name but also the trade name of its defunct competitor, Aloha Airlines. The distinct branding of Hawaiian Airlines is seen as crucial to the success of the acquisition.
The recent announcement of Alaska Airlines acquiring Hawaiian Airlines for $1.9 billion has raised concerns about the future of affordable fares and passenger experience. While the deal is not expected to impact current bookings, there is uncertainty about what changes may occur in the next year. The author suggests that Alaska Airlines should maintain the branding and vibe of Hawaiian Airlines, prioritize customer satisfaction, retain and grow the workforce, and expand service to various destinations. The hope is that the merger will bring together the best aspects of both airlines and ultimately benefit the passengers.
Hawaiian Airlines is preparing for changes in its fleet as the Alaska Airlines acquisition progresses. The first aircraft of the upcoming Hawaiian Airlines Dreamliner 787 fleet is almost ready for its inaugural routes to and from California in spring 2024. The airline's aging Boeing 717 interisland fleet is expected to be replaced with Boeing 737 planes, while the A330 mainland fleet is likely to be replaced with Boeing 787 Dreamliners. The troubled A321neo fleet, which has severe engine problems, may be replaced by Alaska Airlines with 737 MAX planes. Hawaiian Airlines is also considering the introduction of a premium economy product in response to industry competition.
Alaska Airlines' acquisition of Hawaiian Airlines will lead to the integration of their loyalty programs and the inclusion of Hawaiian Airlines in the Oneworld alliance. This merger will allow customers to travel and redeem miles on over 25 global partner airlines, expanding the benefits for frequent flyers. While the deal is expected to face scrutiny from the Justice Department, the changes are anticipated to take place within the next 12 to 18 months.
Speculation is growing about the impact of Alaska Airlines' planned acquisition of Hawaiian Airlines on airfares, with one study suggesting a 38% increase in Hawaiian Airlines fares. However, this analysis overlooks the competitive nature of the Hawaii travel market and the dominance of price-sensitive leisure passengers. The merger may not result in significant fare increases, and traditional anti-trust analysis may not be the most relevant framework for evaluating the deal. The approval of the merger by the Department of Justice may be influenced by political factors, but the unique circumstances of Hawaiian Airlines' importance to the local Hawaii market could sway the Biden administration's decision. Overall, the merger may not make sense for Alaska Airlines, as it is entering a highly competitive market without a significant competitive advantage.
Alaska Air Group Inc. CEO Ben Minicucci has announced the $1.9 billion acquisition of Hawaiian Holdings Inc., a deal codenamed "Triggerfish." Despite facing tough antitrust scrutiny and a drop in Alaska's stock price, Minicucci is determined to grow Alaska Air and is willing to engage in a "street fight" if necessary. Minicucci conducted most of the negotiations in person in Honolulu, charming Hawaiian CEO Peter Ingram and his team. However, the deal's reduced purchase price was not warmly received by Hawaiian. The market is concerned about regulatory approval, and traders anticipate a lengthy review process and regulatory pushback. Minicucci aims to learn from Hawaiian's long-haul fleet to enhance the in-flight experience on Alaska Air.
Alaska Airlines and Hawaiian Airlines have announced plans to merge operations in a $1.9 billion deal, pending regulatory approval. Observers believe that the merger will lead to improved air travel for residents of both Hawaii and Alaska. Alaskans can expect better access to more Hawaiian destinations, as well as international stops such as Japan and Australia, through Seattle or Honolulu. The combined company would operate a hub in Honolulu, second only to its headquarters in Seattle. The merger is seen as a promising fit for residents of both states, particularly those in remote towns with limited transportation options. The deal could also create a resurgence of Honolulu as a trans-Pacific hub, benefiting both Alaskans and travelers from international destinations.