Kraft Heinz appoints Steve Cahillane as new CEO ahead of company split
Kraft Heinz has appointed a former Kellanova executive as its new chief, signaling a leadership change in the company.
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The Rise of Protein-Infused Snacks: Doritos, Waffles, and Pop-Tarts Lead the Trend
Kellanova is launching higher-protein versions of Pop-Tarts in three flavors, adding wheat and milk protein concentrates to appeal to consumers seeking nutritional benefits, following a broader trend of adding protein to packaged foods to attract health-conscious shoppers and compete with startups and private labels.
EU scrutinizes Mars' $36B Kellanova acquisition amid concerns over market impact
The European Union has launched an antitrust investigation into Mars' $35.9 billion acquisition of Kellanova, the maker of Pringles, due to concerns that the deal could increase Mars' market power and lead to higher prices for consumers across the EU. The investigation will assess the impact on product prices, with a decision expected by October 31.
EU Warns of Price Hikes from Mars' $36B Kellanova Deal
Mars' $36 billion acquisition of Kellanova received US antitrust approval but is under EU investigation due to concerns over potential price hikes and increased market power, with the EU possibly requiring divestments to approve the deal.
Kellogg's Breakup: Stock Slides as Cereal Giant Launches Standalone Companies
Kellogg is officially splitting into two companies today, with Kellanova housing snack brands like Pringles and Pop-Tarts, and the traditional cereal business being called WK Kellogg Co. Shares initially rose but turned more than 6% lower ahead of the opening bell. Wall Street is taking a wait-and-see approach on both businesses, with Kellanova needing to jump-start sales growth and improve international exposure, while WK Kellogg Co must improve margins by cutting costs in a slow-growing cereal industry.
Kellogg Co. Board Approves Split into Two Companies, Kellanova and WK Kellogg Co.
Kellogg Co.'s board of directors has approved the company's split into two independent, publicly traded companies. The split, effective October 2, will result in WK Kellogg Co. focusing on cereals in North America, while Kellanova will focus on snack foods and growth opportunities in foreign markets. Kellogg Co. will be renamed Kellanova after the split. The snack food business, including brands like Pringles and Pop-Tarts, accounts for the majority of the company's revenue. The projected net sales for Kellanova in 2024 are $13.4 billion-$13.6 billion, while WK Kellogg Co. projects net sales of $2.7 billion.
Kellogg Co. Splits into Two Companies with New Names
Kellogg announced that it will officially split into two companies, with the North American cereal business being named WK Kellogg Co, paying homage to the company's founder. The second company, Kellanova, will encompass Kellogg's snacking, international cereal and noodles, plant-based foods, and North American frozen breakfast business. The split was announced in 2022, and the press release did not state when consumers would start to see packaging changes reflecting the two "new" companies.
Kellogg undergoes major rebranding and split, announces new names.
Kellogg has revealed the new names of its two businesses once it completes a planned breakup later this year: Kellanova and WK Kellogg Co. Kellanova will house well-known snack brands such as Pringles, Cheez-It, and Pop-Tarts as well as its plant-based food business Morningstar. The traditional cereal business, which boasts names such as Froot Loops and Corn Flakes, will be called WK Kellogg Co. Kellogg CEO Steve Cahillane said consumers will still see the Kellogg's brand name on Corn Flakes and other brands.
Kellogg announces new company names following split: Kellanova and WK Kellogg Co.
Kellogg Company has announced the names of the two separate companies it will split into: WK Kellogg Co for its North American cereal business and Kellanova for its snacking, international cereal and noodles, plant-based foods, and North American frozen breakfast business. The Kellogg's brand will continue to be used on the packaging of products from both companies. The split is expected to occur by the end of the year.
Kellogg announces new names after split: Kellanova and WK Kellogg Co
Kellogg has announced the new names for its two separate, publicly-traded companies following its planned spin-off of its North America cereal business. Its global snacking business will be known as Kellanova, while its North America cereal business will be named WK Kellogg Co. The Kellogg's branding will remain on all product packages of both companies globally. The company intends to complete the spin-off by the end of 2023.
Kellogg reveals new names for snack and cereal businesses after separation.
Kellogg Company has announced that it will split into two companies by the end of the year. The WK Kellogg Co will focus on North American cereals, while Kellanova will include the company’s snack brands and international cereals. The plant-based brand names, MorningStar Farms and Gardenburger, will be part of Kellanova. Both logos will contain the traditional Kellogg K, and the Kellogg’s brand will still be on the packaging of WK Kellogg Co and Kellanova products. The cereal company will remain headquartered in Battle Creek, while Kellanova will have its corporate headquarters in Chicago.
Kellogg renames snacking unit to Kellanova.
Kellogg's snacking unit, which includes popular brands like Pringles and Cheez-Its, will be named Kellanova as part of the company's plan to split into two independent public companies. The North American cereal unit will be renamed WK Kellogg Co. The spinoff is planned for the end of this year, and the Kellogg's name will remain on brand packaging. The Latin word "nova," which means new, is meant to signal Kellanova's ambition to be a global snacking powerhouse.
Kellogg Company Reveals Names for Snacking and Cereal Businesses After Separation
Kellogg Company has announced the names for its future companies following its planned separation into two industry-leading, public companies focused on global snacking and North American cereal. The global snacking business will be named Kellanova, while the North American cereal business will be named WK Kellogg Co. The Kellogg's brand will remain on product packaging of both companies around the world. The spin-off of the North American cereal business is expected to be completed by the end of 2023.
Kellogg Company Rebrands and Splits into Two Independent Entities.
Kellogg Co. has renamed its global snacking business as Kellanova, combining "Kell" from Kellogg with "anova," which incorporates the Latin word "nova," meaning new. The name reflects the company's past and future, according to Kellogg.