
Kellogg Co. Board Approves Split into Two Companies, Kellanova and WK Kellogg Co.
Kellogg Co.'s board of directors has approved the company's split into two independent, publicly traded companies. The split, effective October 2, will result in WK Kellogg Co. focusing on cereals in North America, while Kellanova will focus on snack foods and growth opportunities in foreign markets. Kellogg Co. will be renamed Kellanova after the split. The snack food business, including brands like Pringles and Pop-Tarts, accounts for the majority of the company's revenue. The projected net sales for Kellanova in 2024 are $13.4 billion-$13.6 billion, while WK Kellogg Co. projects net sales of $2.7 billion.

