Kellogg Company Rebrands and Splits into Two Independent Entities.

1 min read
Source: The Wall Street Journal
Kellogg Company Rebrands and Splits into Two Independent Entities.
Photo: The Wall Street Journal
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Kellogg Co. has renamed its global snacking business as Kellanova, combining "Kell" from Kellogg with "anova," which incorporates the Latin word "nova," meaning new. The name reflects the company's past and future, according to Kellogg.

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