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Frankmobile

All articles tagged with #frankmobile

business2 years ago

The Wienermobile Returns: Oscar Mayer's Iconic Rebranding Reunion

American meat maker Oscar Mayer has reversed its decision to rebrand its iconic Wienermobile as the Frankmobile, bringing back the original name after employees expressed their attachment to the iconic vehicle. The company had initially changed the name to pay homage to its new 100% beef franks. Fans were delighted by the return of the Wienermobile and criticized the previous name change as "ridiculous."

lifestyle2 years ago

Oscar Mayer renames iconic Wienermobile to Frankmobile.

Oscar Mayer is promoting their beef franks through their Frankmobile, which is touring Southern Maine. The Frankmobile made a stop at a Walmart in Scarborough and will be at the Walmart in Biddeford before heading to Kennebunk Beach and Allagash Brewing in Portland. Visitors may receive a free Frank Whistle while taking a picture with the Frankmobile. One viewer spotted the Frankmobile on a ferry leaving Peaks Island.

food2 years ago

Twitter Users React to Oscar Mayer Wienermobile's Name Change

The Oscar Meyer Wienermobile is getting a name change to "Frankmobile" to pay homage to the brand's new recipe, but Twitter users are not happy about it. The company hopes the new name will connect with consumers, but many on social media found it hard to swallow and criticized the meat maker. Locals in Madison, Wisconsin, where Oscar Meyer is headquartered, were willing to keep an open mind about the change.

food2 years ago

Oscar Mayer renames iconic Wienermobile to "Frankmobile".

The Oscar Mayer Wienermobile has been renamed the Frankmobile to celebrate the brand's 100% Beef Franks and a new recipe. The 27-foot long, 6-ton hot dog on wheels will also debut a new exterior with "The All Beef Frank Frankmobile" and "Please do not lick" painted across it. The drivers, formerly called Hotdoggers, will now be known as Frankfurters and will be handing out coupons for free Beef Franks to anyone named an iteration of "Frank".

business2 years ago

Oscar Mayer renames iconic Wienermobile to 'Frankmobile' and offers freebies for shoppers.

The Oscar Mayer Wienermobile, an American icon on wheels, has been renamed the Frankmobile by its parent company, Kraft Heinz, as a nod to the brand's 100% beef franks. The move is either a corporate cry for help or a publicity stunt, according to critics. The company has also renamed the "Hotdoggers" who staff the vehicle to "Frankfurters". Oscar Mayer says the name change is meant to encourage people not to take things too seriously.

business2 years ago

Oscar Mayer renames Wienermobile to Frankmobile after 87 years.

Oscar Mayer has renamed its iconic Wienermobile to "Frankmobile" as it debuts a new recipe for its 100% Beef Franks. The rebranding includes new features such as rebranded "Frank Whistles" and a newly renamed line-up of Hotdoggers behind the wheel, who will now be known as "Frankfurters." The Frankmobile will continue its mission to spark smiles and unite fans around a love of meat. Anyone named an iteration of "Frank" can stop by in person to get a coupon for a free pack of Oscar Mayer beef franks.

business2 years ago

Oscar Mayer Renames Wienermobile to 'Frankmobile'

Oscar Mayer has renamed its iconic Wienermobile to "Frankmobile" as it debuts a new recipe for its 100% Beef Franks. The 27-foot-long hot dog vehicle's name change is the first in nearly 100 years. The Frankmobiles will feature new decals, rebranded "Frank Whistles," and a newly renamed line-up of Hotdoggers behind the wheel, who will now be known as "Frankfurters." The Frankmobile will continue its mission to spark smiles and unite fans around a love of meat.