Twitter Users React to Oscar Mayer Wienermobile's Name Change

The Oscar Meyer Wienermobile is getting a name change to "Frankmobile" to pay homage to the brand's new recipe, but Twitter users are not happy about it. The company hopes the new name will connect with consumers, but many on social media found it hard to swallow and criticized the meat maker. Locals in Madison, Wisconsin, where Oscar Meyer is headquartered, were willing to keep an open mind about the change.