Oscar Mayer renames iconic Wienermobile to "Frankmobile".
The Oscar Mayer Wienermobile has been renamed the Frankmobile to celebrate the brand's 100% Beef Franks and a new recipe. The 27-foot long, 6-ton hot dog on wheels will also debut a new exterior with "The All Beef Frank Frankmobile" and "Please do not lick" painted across it. The drivers, formerly called Hotdoggers, will now be known as Frankfurters and will be handing out coupons for free Beef Franks to anyone named an iteration of "Frank".